by Next Wave Team | Apr 1, 2007 | Careers in Advertising, Crispin Porter + Bogusky, Great Ad Agencies, Marketing & the Web, Public Relations in the Web 2.0 world, Search and Business, Web strategy
You can tell who is web 2.0 savvy- and who isn’t.
Agencies are apparently paying $199 for 30 days to post jobs on Krop.com
Krop - Creative & Tech Jobs
Krop jobs are everywhere! When you post your job with Krop, not only is it instantly listed at krop.com but your job is also automatically listed and broadcasted to our entire network of top industry websites proudly featuring krop jobs. Your opportunity will be seen by millions of talented creative and tech candidates on the sites that they already visit daily.
Build your own site to be searchable- and you can get all the job applicants you want for free. Even ones you don’t want. We get bombarded with applications here at The Next Wave, because we can be found in search. Unfortunately, many large agencies have no clue how this works- and pay to post jobs.
Craigslist.com is always a free option to post jobs, but, so are many of the advertising communities online. Adrants has its soflow community or where you can pay even more on their own little job board. Even Ernie Schenck experimented with a job board on his blog.
I was looking at page rank for searches on Crispin Porter + Bogusky and saw that they were hiring more Flash and motion developers on Krop. Figures- the agency that gets search the least, is looking for more developers that will set them even lower in Google results.
Considering I get search referrals for “is Crispin Porter Bogusky Hiring” and “Jobs at Crispin Porter Bogusky” maybe they should just pay us to fix their site and teach them how web 2.o works and save money on all the job postings?
by Next Wave Team | Mar 15, 2007 | Ad Agenices in Dayton, OH, Careers in Advertising, Differentiating Your Brand, Everything You Want to Know About Advertising, Guerrilla Campaigns, How To Select An Ad Agency, Marketing & the Web, Practical Marketing 101, Search and Business, Web strategy
Typically, the only thing that my alma matter does for me is call to ask for money. Found this backlink at the Wright State College of Business for links on resources to help find jobs in marketing. We are the only listed local resource.
Typically, every single job hunter looking for a position in advertising in the Dayton, Cincinnati or Columbus area has been to our site thanks to our page: Agencies that aren’t The Next Wave, a list of ad agencies.
It’s so popular- we’ve even been copied by Brainwave Connection who now claim to be “The Next Wave of E-marketing” in an attempt to confuse people and get higher search placement. (update 2021- they’ve disappeared)
Career Services: Alumni: Services: Major Specific Links: Business
Marketing
Advertising Age
Business Job Finder: Explore Business Careers
Careers in Marketing
Economists and Marketing Research Analysts
Marketing & Sales Jobs Page
Marketing Jobs
Marketing Major in the Raj Soin College of Business
Public Relations Society of America
So You’re Thinking About a Marketing Career
The Ad Council
The Next Wave: Dayton Area Advertising Agencies
We believe that our job is to provide useful, helpful content on the web- not just to be “The Next Wave of e-marketing” - but to help people find jobs and the best ad agencies in Dayton to help them solve their specific marketing challenges.
We also do it because we understand the web- and guerrilla marketing- and if you don’t believe us- you can always look to see what BrainWave Connections says about us:
For more information on competitive online ranking and positioning, contact BrainWave Emarketing.
The Next Wave
Leading practitioners of (guerrilla marketing). Not for the feint of heart.
www.thenextwave.biz
100 Bonner Street
Dayton OH 45410
937.228.4433
Here is a frame grab of the above, just in case they get embarrased about giving us such praise: 
by Next Wave Team | Feb 14, 2007 | Brand Relevancy, Careers in Advertising, Creativity, Crispin Porter + Bogusky, Differentiating Your Brand, Everything You Want to Know About Advertising, Future of advertising, Great Ad Agencies, Marketing & the Web, Public Relations in the Web 2.0 world, Web strategy
If there is one thing the Internet/web 2.0 thing does, it makes connections.
The idea of six degrees of separation is so, like Web 1.0, now if it’s more than 2 degrees, you’ve got a problem. In fact, that’s the new job of marketers and ad agencies- reduce the gap between the consumers and the brand- make them intimate.
So, an official announcement of sorts: The Next Wave is working with Hogshead Media, the biggest small ad agency in the country. We’re helping Sally Hogshead do web 2.0 magic- and to create that intimate connection between her and her markets. For those of you who don’t know Sally, I highly recommend you bop over to read her bio. Besides working at Wieden + Kennedy, Fallon, opening the West Coast office of Crispin Porter + Bogusky, having her own shop: Hogshead & Robaire, and winning every award known to advertising, she wrote the book Radical Careering which is a great primer on how to jump start your career.
Working with someone you idolize is one thing. But, to make it even sweeter, I got to write the headline for her post about her podcast with Seth Godin. (Note: If you don’t know who Seth is, and didn’t know who Sally is, you probably shouldn’t be reading this).
[update: Seth posted about Sally’s interview here]
Hog Blog » Bald head & Hogshead: An interview with Seth Godin
For those of you not familiar with Seth- I’ve included a picture at right. Yes, he’s bald.
For those of you not familiar with Sally: she’s sort of famous for writing a lot of headlines just to get one right. See her post about Luke Sullivan (another hero of mine) and the 800 headlines.
The post and podcast should be must reads for anyone in advertising. I particularly like this quote from the interview:
“Style and fashion spread through the ad agency business really fast. But they’re very bad at changing what they do for a living, they’re very bad at any form of new media, they’re bad at pushing clients to really dramatically, fundamentally reinvent themselves. What they’re very good at is adopting a new slogan or a new look or a new image. That’s deckchair re-arranging.”
The reason we’re called The Next Wave, Marketing • Innovation, is because we don’t believe that advertising is the solution to sales problems. While we can help with the slogan or image, what we try to do is reinvent the customer/brand experience. It’s one of the reasons we’ve been so enamored with the web, where you can establish meaningful relationships with your customers. That’s what we’re starting to do for Sally, and what we would like to do for you.
The best part of this collaboration: I only wrote 3 headlines to get to the winner.
Now jump over and listen to the podcast.
by Next Wave Team | Nov 5, 2006 | Advertising, Careers in Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Future of advertising, Great Ad Agencies, How To Select An Ad Agency, Marketing & the Web, Minorities in Advertising, Search and Business, Web strategy
I just returned from NYC to attend the first AAAA/AAF Supplier Diversity Trade Fair.
The Next Wave is a Service Disabled Veteran Owned Business, with HUB (Historically Underutilized Business Zone) zone certification. If you are a big agency that’s doing work for the Government, those certifications are very important- it’s Federal law that 3% of your budget be allocated to working with SDVOB and there can be other requirements mandating HUB zone participation.
The Next Wave has been listed in CCR (the Federal data base for eligible contractors) for over 10 years. We have been called by exactly 6 different businesses over those years- either as a last minute effort to include us in a list of “possible subcontractors” in a bid (Leo Burnett for the Army recruiting contract- which went to McCann, and Burson Marsteller on an unnamed project) and a whole bunch of times by the diversity master of the moment at SBC/ATT. It seems that SBC/ATT has very high diversity goals- but very poor follow through.
The list of great ad agencies attending the event was impressive:
Arnold Worldwide
BBDO New York
Leo Burnett, USA
Campbell Ewald
DDB New York
Deutsch
DraftFCB
Element 79 Partners LLC
Euro RSCG Worldwide, New York
Grey Worldwide
GSD&M
JWT New York
The Kaplan Thaler Group
Lowe Worldwide
Merkley Partners
MediaVest
McCann Erickson
Ogilvy & Mather
Publicis New York
Saatchi & Saatchi
TBWA\Chiat\Day
Y&R
and then there was us: The Next Wave.
Since ad agencies don’t typically like to admit to hiring either freelance creative, or another agency to do work for their clients- we took a different path to approach them in partnering for diversity goals: we only talked about helping them understand Web 2.0 and Search Engine Optimization, Direct Mail fulfillment (pimping for a local SDVOB who is also a member of VOB108.org with us) and video production- which we can do in-house, or partner with others to deliver product that qualifies for SDVOB participation points.
Our promo piece included the an analysis of how each of the above agencies compared in number of actual pages indexed by Google. The results were astonishing- of the 22 agencies in attendance, The Next Wave beat all but 4 for accessible, searchable content. Here is what we found:
2 from mccann.com
4 from greyny.com
4 from saatchiny.com
24 from deutschinc.com
29 from element79.com
37 from tbwa.com
39 from leoburnett.com
52 from kaplanthaler.com
58 from bbdo.com
58 from mediavestww.com
94 from publicis-usa.com
114 from gsdm.com
152 from loweworldwide.com
161 from arnoldworldwide.com
193 from yr.com
212 from merkleyandpartners.com
230 from draftworldwide.com
244 from campbell-ewald.com
260 from thenextwave.biz
480 from ddb.com
577 from ogilvy.com
621 from eurorscg.com
2,220 from jwt.com
Note: Crispin Porter Bogusky, the agency that is known for their viral video and “web and new media expertise” only returns 1 page.
Presenting proof that 82% of the Agencies in attendance have interactive departments don’t understand Google isn’t always the best way of making friends, but most of the representatives there seemed genuinely interested and surprised by the results- and the implications for them.
If you work at one of these big agencies, or others, and want to learn how you need to build websites that have content (including your ads) that the general public can find- and interact with, we are available for consulting.
If you want to find out how to tell how many pages Google knows about in your domain do the following:
- Go to Google
- type: site:yourdomainname.tld in the search box
- it will return the numbers of pages it has indexed and what each page is about and it’s title (if your title says “untitled” or “home” and the “about text” is the same for more than one page- you need to call us ASAP).
We believe “Search Engine Marketing” is voodoo, however, we are sure that if your customers can’t find your content in google- you don’t exist for most of the market.
If you are looking for a way to meet your Federally required SDVOB participation for contracts- we can help you with the following NAICS Codes:
54143 Graphic Design
541810 Advertising agencies
541613 Marketing Consulting Services
541511 web development
518210 web hosting
512110 video production
Will this trade fair generate diversity in advertising? Probably not. But it was a step in the right direction.
Some suggestions for future trade fairs: Supply a database of vendor attendees and their services and qualifications to the Agency buyers- and include that information on the name badges. It would be a huge help.
The other suggestion: Hold it in a place that has a history of supporting diversity, instead of the NY Athletic Club- it seemed almost like blasphemy to be in a place that didn’t have African American Members until the 80’s and was so concerned with a dress code.
by Next Wave Team | Oct 17, 2006 | Advertising, Careers in Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Great Ad Agencies, How To Select An Ad Agency, Secrets of Great Advertising
What makes the people at Crispin Porter + Bogusky do what they do? A handbook of course. How many jobs have you had where the orientation was: here’s your desk, get to work?
In his book “The Great Game of Business” Jack Stack makes a case that work is like a sport- only most companies never do a very good job of telling their employees how to win, how the score is kept and how to avoid penalties. It’s a very good book and on our booklist.
This might not be a best seller, but, if you are in the ad business, these are the people who are selling the best right now- from Volkswagens to Burger King Whoppers, Crispin Porter + Bogusky is the agency at the top of every agency search consultants list. Here is their playbook for new employees and some insight on how they do what they do.
EmployeeHandbook.pdf
Maybe one of the things a client should be asking to see when selecting a new agency is: can I see your playbook for your employees?
by Next Wave Team | Sep 20, 2006 | Advertising, Careers in Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Future of advertising, Great Ad Agencies, How To Select An Ad Agency
The advertising business isn’t much different than any other big business these days- why invest when you can outsource?
Big shops, small shops, everyone is doing it, but the question is what are you really getting? And how much are you paying for that name on the door? Are you buying a Jaguar or a Ford with a Jaguar name plate but still the Jag price?
It seems that everybodies favorite agency, Crispin Porter + Bogusky does quite a bit of outsourcing, but if you read the rest of the following post, it doesn’t sound like they are building good business relationships with their subcontractors:
Adrants » Reader Wonders Why Crispin Stingy On Sharing Glory
“I just think it’s interesting that CP B has so much trouble giving credit to those with whom they collaborate on their campaigns. I was just reading some coverage of the iMedia Connection Brand Summit and found the following sentence a little disturbing, ‘CPB also created a GTI Configurator that let online visitors customize their GTIs with all the available features, after which they could take a virtual joyride with the beautiful German Engineer, Helga.’ I’m pretty sure IQ Interactive actually created the Configurator.”
