Video is one of the most powerful selling tools- because it’s the king of story telling. The reason that YouTube is the second most popular search engine is that there are people who read- and those who watch TV. If you are looking for “Search Engine Optimization” and don’t have a single video on YouTube, then you are really just kidding yourself.
Video has proven to be an incredibly powerful tool. From the viral success of KONY2012 to Dollar Shave Club to Caine’s Arcade, to simple step-by-step instructions on how to fix a product. Of course, there is still traditional television as well, and for that you need the ability to reach out and entertain and create lust in :30 seconds or less.
We’re strong believers in ideas and content over high dollar productions with special effects.