There are only
for you to be here:
Our job is to make you more money than you pay us.
What they don’t teach you in Harvard Business School, or any other business school for that matter…
Advertising is a tool to change minds, grow relationships, create lust, evoke trust. Advertising is also only a small part of a great marketing effort, every single place your potential client comes in contact with your brand (and yes, you need one) they should feel wow’d from beginning to end.
There are only two kinds of advertising: Advertising that works and makes you money, or efforts that cost you money and don’t pay back. We’re here to make our clients money. We understand the cost/benefit ratio better than most.
We share our ideas on this site. It’s okay to steal our ideas, but when you realize that a good idea only works as well as its implementation, you may realize that you really do need us. At least, we hope that’s why you are here.
For Your Consideration:
Insights from our team
The Next Wave loves to work with startups and young businesses. We highly recommend “The E Myth Revisited” by Michael Gerber to budding entrepreneurs because of its many insights into the new business process. I was assigned reading it as part of my account executive...read more
Sometimes, the first question to ask a client is "what business are you in" and when you get the "are you stupid" response, you've probably asked the most important marketing question to ask. Netflix can't answer this question properly lately. Their newest...read more
A recent reviewer of a RFP/RFQ response wrote this in the evaluation/scoring: Plan provided is NOT a marketing plan it is a Operational plan. RFP is for Marketing not a replacement of the Administration. People who think marketing is something separate from operations...read more