There are only
for you to be here:
Our job is to make you more money than you pay us.
What they don’t teach you in Harvard Business School, or any other business school for that matter…
Advertising is a tool to change minds, grow relationships, create lust, evoke trust. Advertising is also only a small part of a great marketing effort, every single place your potential client comes in contact with your brand (and yes, you need one) they should feel wow’d from beginning to end.
There are only two kinds of advertising: Advertising that works and makes you money, or efforts that cost you money and don’t pay back. We’re here to make our clients money. We understand the cost/benefit ratio better than most.
We share our ideas on this site. It’s okay to steal our ideas, but when you realize that a good idea only works as well as its implementation, you may realize that you really do need us. At least, we hope that’s why you are here.
Our Ideas Are Worth
Do people steal your ads and hang them on theIR wallS?
For Your INSPIRATION:
A friend gave me a copy of Dick Wasserman's 1988 book "That's our new ad campaign...?" and I started digging in. Wasserman approaches the book as an effort to help everyone, from the CEO to a student understand how to tell a good ad from a bad one- via a system....read more
You are selling yourself to people who sell things for a living. Make every word count. Leave out all the stuff about being a team player, or motivated. Actions speak louder than words. Show us that you not only want to work for us, but that you actually took the time...read more
The email came from another local agency. Can you please give us all the access to the client site, passwords, login info, account data etc. The client was copied on the email. It wasn't just any client, it was one of our oldest. One who we helped them birth their...read more