The Next Wave — even the name looks different than those of our local competition. Nothing against Goodby & SilversteinWieden + KennedyWongDoodyCrispin, Porter & Bogusky, or TBWA Chiat/Day, but if you are to build someone else’s brand, can’t you come up with something more original for your own brand than your last names?

So, how dare this small midwestern agency compare itself to the gods of advertising? Well, when you get right down to it, they all started out as two guys (hence the names) and a stolen client from their previous employers (Chiat/Day being different, a merger of two small shops that both started with stealing a client).

Well, we didn’t steal any clients from former employers. Nope, we didn’t even show work that was done somewhere else and say it was ours — this was a start-from-scratch, do-it-the-hard-way from the beginning.

Image of front of The Next Wave brochure

Click on the above link if you want to download and read an old school brochure

Because we had a different vision: The Next Wave is here to help people stay ahead of the competition, not abreast of it. We actually study marketplaces and people and buying habits, and we create a brand experience that is bigger than just advertising. We do it by finding honest positions that our clients can own and that set them apart from the standard price-and-product, dog-eat-dog world of mediocre advertising that tries to sell something rather than build value in the consumer’s mind and the client’s balance sheet.

Peter Drucker said a business has only two things to offer: marketing and innovation. We are here to help you with both.

From being one of the first all-Macintosh agencies (we started with a 512K fat Mac and a Laserwriter II) to becoming the first in Dayton to do completely digital video production, we have practiced what we preached: integrating the Internet into projects. We didn’t do this to be “cutting edge,” but because it makes more sense to deliver bits over bit streams than to use atoms (paper) to deliver information in a pertinent and timely matter.

Since 1988, we’ve managed to build a body of work that is recognized throughout the area. It has won us a lot of awards, but what’s more important is that it has worked for our clients.

We work within budget, we deliver on time, and we sweat bullets to do the best possible job for our clients so they can be successful.

We hope you look at our work and realize that Chiat/Day spends more on 15 seconds of a Taco Bell commercial (a client they lost – remember the Chihuahua?) than we bill in an entire year. But if you want to spend that kind of money, we can hook you right up.

Enjoy our site. We think we’ve built a pretty good presentation of how we’ve helped others make honest approaches to their customers. Call if you’d like to sit down for a no-cost, no-obligation discussion about how to sell your product or service. It will be the most interesting discussion you can have about your business, trust us. If you want a crib sheet for that discussion try this pdf.

Either call: 937.228.4433 x2 to talk to David, or email [email protected]

Hours: M-F 9am to 6pm
Address: 100 Bonner St. Dayton Ohio 45410 USA
Phone: 937-228-4433

And if you are looking for the best advertising agency in Dayton Ohio, The Next Wave should be on your list of ad agencies in Dayton Ohio

What our favorite people say about us

Next Wave, The
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David Lawrence
David Lawrence
00:33 16 Mar 21
The Next Wave has a team of marketing and graphics experts that can distill complex issues and make them easily... readable and understandable for your particular audience. They want to everything about your company or product so they can provide constructive feedback and ask probing questions that will enhance the quality of the finished more
Twist Cupcakery
Twist Cupcakery
23:28 02 Mar 21
The Next Wave is awesome! They make all of our business labels and they are always prompt (even when I have impossible... deadlines they get it done), professional and competitively priced! If you have marketing needs, they have the solution! I wish I could give more than 5 stars! Also, it is always wonderful being able to support another small local business!read more
Jen Kuhn
Jen Kuhn
17:43 18 Dec 20
Hiring The Next Wave has been the best business decision I've made since starting my new business. They are a team of... creative, innovative, dedicated people that work hard to understand my business in order to help me push far beyond the status quo.I've worked with other agencies and can say with confidence: The Next Wave is the most innovative team you'll ever meet. They will create something for you beyond what you'd imagine. They will move you to a place of distinction amongst your peers.Worth. Every. more
Phillip Neumann
Phillip Neumann
23:27 16 Dec 20
I guess I'm one of many singing the praises of David and his team at Next Wave. I recently contacted him about... producing some flyers for our neighborhood Holiday Light Off and he knocked it out of the park. Top-notch communication/response time and the finished product far exceeded my expectations. And practically next day delivery to boot!David took my doodles and made a masterpiece while staying true to my original intent. The Next Wave - diligent with the big and the small.Thanks a million!read more
Robynn Williamson
Robynn Williamson
15:54 25 Sep 20
When I started the DPD Steppers precision drill team, I didn't know where we would order our active wear. The Next Wave... has been a key part of our launch, helping us refine our brand, and making sure we look good. Their prices have been incredible at every step of the way. We're lucky to have found them. And all production has been in a timely mannerread more
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