The Next Wave — even the name looks different than those of our local competition. Nothing against Goodby & SilversteinWieden + KennedyWongDoodyCrispin, Porter & Bogusky, or TBWA Chiat/Day, but if you are to build someone else’s brand, can’t you come up with something more original for your own brand than your last names?

So, how dare this small midwestern agency compare itself to the gods of advertising? Well, when you get right down to it, they all started out as two guys (hence the names) and a stolen client from their previous employers (Chiat/Day being different, a merger of two small shops that both started with stealing a client).

Well, we didn’t steal any clients from former employers. Nope, we didn’t even show work that was done somewhere else and say it was ours — this was a start-from-scratch, do-it-the-hard-way from the beginning.

Image of front of The Next Wave brochure

Click on the above link if you want to download and read an old school brochure

Because we had a different vision: The Next Wave is here to help people stay ahead of the competition, not abreast of it. We actually study marketplaces and people and buying habits, and we create a brand experience that is bigger than just advertising. We do it by finding honest positions that our clients can own and that set them apart from the standard price-and-product, dog-eat-dog world of mediocre advertising that tries to sell something rather than build value in the consumer’s mind and the client’s balance sheet.

Peter Drucker said a business has only two things to offer: marketing and innovation. We are here to help you with both.

From being one of the first all-Macintosh agencies (we started with a 512K fat Mac and a Laserwriter II) to becoming the first in Dayton to do completely digital video production, we have practiced what we preached: integrating the Internet into projects. We didn’t do this to be “cutting edge,” but because it makes more sense to deliver bits over bit streams than to use atoms (paper) to deliver information in a pertinent and timely matter.

Since 1988, we’ve managed to build a body of work that is recognized throughout the area. It has won us a lot of awards, but what’s more important is that it has worked for our clients.

We work within budget, we deliver on time, and we sweat bullets to do the best possible job for our clients so they can be successful.

We hope you look at our work and realize that Chiat/Day spends more on 15 seconds of a Taco Bell commercial (a client they lost - remember the Chihuahua?) than we bill in an entire year. But if you want to spend that kind of money, we can hook you right up.

Enjoy our site. We think we’ve built a pretty good presentation of how we’ve helped others make honest approaches to their customers. Call if you’d like to sit down for a no-cost, no-obligation discussion about how to sell your product or service. It will be the most interesting discussion you can have about your business, trust us. If you want a crib sheet for that discussion try this pdf.

Either call: 937.228.4433 x2 to talk to David, or email [email protected]

Hours: M-F 9am to 6pm
Address: 100 Bonner St. Dayton Ohio 45410 USA
Phone: 937-228-4433

And if you are looking for the best advertising agency in Dayton Ohio, The Next Wave should be on your list of ad agencies in Dayton Ohio

What our favorite people say about us

Next Wave, The IconNext Wave, The

100 Bonner Street, Dayton

5.0 53 reviews

  • Avatar David B ★★★★★ in the last week
    I liked everything I found at the Next Wave. The lights don't go out at 5 o'clock they worked until the job was done. Taking a concept I had with scraps of text and a few odd photos and bringing order to chaos, the Next Wave … More brought it to life in a way I could not have done myself. Far better than I could have imagined.
    The people at the Next Wave understood how to communicate my message better than I did. The turn around time was fast, the pricing was fair, the working relationship was no nonsense and the message delivery was spot on. It was an excellent experience and I can't thank them enough. Easy review because they are good. 5 stars.
  • Avatar Twist Cupcakery ★★★★★ 8 months ago
    The Next Wave is awesome! They make all of our business labels and they are always prompt (even when I have impossible deadlines they get it done), professional and competitively priced! If you have marketing needs, they have the solution! … More I wish I could give more than 5 stars! Also, it is always wonderful being able to support another small local business!
  • Avatar Jen Kuhn ★★★★★ 10 months ago
    Hiring The Next Wave has been the best business decision I've made since starting my new business. They are a team of creative, innovative, dedicated people that work hard to understand my business in order to help me push far beyond … More the status quo.
    I've worked with other agencies and can say with confidence: The Next Wave is the most innovative team you'll ever meet. They will create something for you beyond what you'd imagine. They will move you to a place of distinction amongst your peers.
    Worth. Every. Penny.
  • Avatar Phillip Neumann ★★★★★ 10 months ago
    I guess I'm one of many singing the praises of David and his team at Next Wave. I recently contacted him about producing some flyers for our neighborhood Holiday Light Off and he knocked it out of the park. Top-notch communication/response … More time and the finished product far exceeded my expectations. And practically next day delivery to boot!
    David took my doodles and made a masterpiece while staying true to my original intent. The Next Wave - diligent with the big and the small.
    Thanks a million!
  • Avatar David Lawrence ★★★★★ 7 months ago
    The Next Wave has a team of marketing and graphics experts that can distill complex issues and make them easily readable and understandable for your particular audience. They want to everything about your company or product so they can … More provide constructive feedback and ask probing questions that will enhance the quality of the finished product.