There are some things more important than advertising at The Next Wave.
We’ve lent our hand with issues in the past dealing with social justice, freedom of speech, single-payer healthcare, urban schools, veterans’ issues, fair taxation, and directly helping those to whom the struggle is real.
We don’t have a foundation, nor do we give a set amount to ease our souls (read: wallets) come tax season. No carbon offsets here. We believe in direct action, providing our skills and tools of our trade to make an impact. We help candidates we believe in—not based on a D or R next to their name—but on their principles and character. Yeah, most of us here lean left, but we’re not ideologues. We know a good idea when we hear one, and reach out to conservatives who have them.
This means our business occasionally experiences the cold shoulder in certain circles of the community as a result of our actions. That’s fine with us. We’d rather make a difference than have everyone like us.
Propaganda works. Good campaigns need even better messaging. Listed below are just some of the examples of things we’ve done. Not for our bottom line, but from the bottom our hearts.
And hey, if you prefer the agency with no soul, we’ve got a list you can check out.
Do little kids still want to grow up to be police officers in America? By the time they’ll be old enough for the job, they’ll have seen a constant stream of news of police officers making major mistakes and causing significant damage to their professions reputation.
If Police in America were a major airline, which killed random customers daily and “accidentally” do you think they’d still be “flying the friendly skies?”
Reputation management is something we do at The Next Wave. This would be a major challenge, up there with getting kids to stop smoking, or people to trust a brand again after a major fail. We believe we need a national conversation to take place about what it means to “serve and protect” and being an “officer of the peace” looks like in 2021.
One thing we’re certain of, showing up in military gear to a legal protest is probably not the best way to diffuse the situation. We put together a series of posters/memes to try to show how ridiculous this has become. Note, we don’t own the rights to these photos, nor do we have permission to use them. However, since it’s educational and for public criticism of the new “trade dress” of police in the US- we believe it falls under fair use.
We believe it’s time for a national re-training of the police in this country, It’s time to re-examine what service police are here to provide and it’s value and values. When protesters say “No justice, no peace” what does that mean?
Can you honestly tell little kids that being a police officer is still a desirable job when they will hear stories of police shooting people in their garages, holding a subway sandwich, or in a raid in the middle of the night, or even when an officer comes “home” to the wrong apartment and shoots it’s occupant? The common thread- is the victims are Black. I’m not linking to any of these stories or naming names, because to do so is actually minimizing the scope of the problem. It’s happening way too often, way too frequently, and that’s the basis of our call for a rebrand and some reputation management.
It starts with public perception. It starts with how you come dressed to the party. It’s time for reform.
Mixing business with politics is an old school no-no. Not at The Next Wave. We believe in using our creative powers for good, to make people think, to change the world.
When these hit Facebook there was instant discussion. We’re looking to change the conversation about what being Black means in America, because #BlackLivesMatter.
These are all internal work for messaging to the masses. No client involved. If your media outlet wants to run them- contact us for press ready versions.
Sometimes, all we can do is create the message for the insurrection.
#GEORGEFLOYD #BLACKLIVESMATTER #DUMPTRUMP
George Floyd will not die in vain.
11×17. Download press ready PDF with crops and bleeds.
It wasn’t just any client, it was one of our oldest. One who we helped them birth their business, outgrow a location, move, go through many management changes. Dropped everything to make things happen for them- without rush fees. Their business was like a second home, comfortable, inviting. We know the staff by name and they know us.
Getting the dear john email hurt. The conversation that followed hurt more. The client was crying.
Our activism had collided with their politics.
For almost 20 years we’d been their champions, and they’d been ours. But, now that was all coming to an end. Because we won’t sell our soul to the machine, and they became a part of it.
The loss of their account won’t damage us at all financially. They may find out that they will pay a lot more to work with the competition. They may find out that the drop everything and get this done costs a lot more. It might not get done as quickly. They may pay for the learning curve of a new agency- or, they may just listen a little more, and do things outside what their comfort zone allowed before and feel absolved. These things happen.
But, when it comes to our soul, if anything, we’ve hardened our resolve to continue to fight the machine, to make things better in our community.
Dayton is the county seat for Montgomery County. That means the county lock up is here. And, it’s run by the local sheriff. He’s also the chairman of the county Republican Party, which is sort of a conflict of interest, since in Ohio, on election day, the Sheriff has the last word on election issues.
We’re engaged in the community. Our Chief Creative Officer, David Esrati, has maintained a blog since 2005 that is widely read. It’s part of our “practice what we preach” philosophy, using WordPress for content management. Because of his provocative and informative, take no-holds approach to covering local issues, he’s developed a network of confidential sources. When the local jailers got caught in a cover up over pepper-spraying a restrained inmate the Sheriff called it an “isolated incident.”
A month later, it happened again, and a source asked David to investigate. Finding a way to get the video that the victims lawyer couldn’t, we put together a video to expose this heinous practice and begin the push for a full fledged investigation into the conditions in the jail. The post is www.esrati.com/deadly
As a Service Disabled Veteran Owned Business, the oath to uphold and protect the constitution is inviolable, no matter how it risks keeping our doors open.