Winning awards is nice. Changing the world is better.
We enter the American Advertising Federation Awards each year to support our local AAF chapter. We believe a strong, local professional association, where peers gather to work to advance our field is critical. Unfortunately, the local Dayton AAF Chapter banned us a few years ago, without more than a 2 line unsigned note. Since we’ve always participated with the Cincinnati chapter too, we’re a member there and entered our work in their show.
Typically, Cincinnati is a much tougher competition, with much larger agencies and larger clients (like P&G)- and larger budgets. They also tend to choose higher caliber judges. This year, we were awarded 2 Gold’s and a Silver. Gold’s automatically advance to the Regionals, and Silvers may be advanced for an additional entry fee. We paid to advance our silver, and we got word that our Gold’s won Silver at the regional level. 51 awards were given at the regionals- including 15 to Cincinnati chapter, the most of any of the seven cities in our district. We paid to advance our Silvers to see how they do on the National Level and came up goose-eggs.
The two campaigns were in the political advertising category: Surgeon Generals Warning #BLM, and BLM- Police Rebrand. We’re very proud of the work, and the recognition it’s getting, but would prefer if our country would make this type of messaging unnecessary. We would love to work with National Police Organizations on a national stand down/retraining effort. We say this, on the 4th day of the Derek Chauvin trial for the murder of George Floyd.
Here are the winning entries:
Surgeon General’s Warning
BLM Police Rebrand:
We’re not done with these ads, and will continue to help communities come together to address serious issues of civil rights, voting rights, environmental protection, workers rights and health care for all. We’ve founded 2 non-profits to reform politics as we know them, on both a local and national level. Reconstructing Dayton exists to improve our own community, and to test the policys and ideas of The Modern Policy Institute. This is not what most ad agencies do as part of their business mission. It’s why we consider ourselves an Activist Agency.