Your business livestreamed

This remote working brought on by the global coronavirus crisis has turned everyone into a video star. Be it Zoom, Skype, Google Hangouts, Teams, WebEx, GoToMeeting, Mikogo or any of the other platforms, all of a sudden, you’re expected to give sales meetings, presentations, seminars, workshops with a webcam that’s usually worse than the camera in your phone. There’s also public meetings- from city commissions and school boards and really important things like the NFL draft. We’ve seen broadcast TV go from huge productions with live audiences to Chris Cuomo in his basement.

The advantages of livestreaming can be immense. Our audience is only limited to places within reach of the Internet, no travel required. Instant feedback and group discussion can become part of any production. When we consider that the average current iPhone has more power in it than a multi-million dollar video production truck circa 1990 when The Next Wave began, it’s only fitting that we’re also on the leading edge of the livestream revolution.

We did our first livestream for the Consumer Financial Protection Bureau back in 2012, using proprietary tools from uStream, to later doing livestreams with OBS (Open Broadcaster Software) and Youtube. We’ve recently added a live switcher/keyer/streaming board to our video production toolset, allowing us to switch as many as 4 video sources at once including flying keys, graphic overlays and picture in picture.

A client who was supposed to do a 2.5 day live training in person, recently hired us to help her run her make her WebEx look better. One of the first things we learned is that leave a space on your Powerpoint slides for to appear as a picture in picture, because no one wants to stare at a slide while listening to you talk about it. Another tip- bigger text on slides, since some people may be participating with small screens.

When you combine professional lighting, sound along with top quality video cameras and a dedicated producer, you take your corporate communications to a whole new level. If you need advice, help or a complete broadcast production package, please consider calling The Next Wave to help you take your production to the next level.

A livestream setup for WebEx

How to take your WebEx seminar to the next level with pro video

Government warnings on being black in America

Mixing business with politics is an old school no-no. Not at The Next Wave. We believe in using our creative powers for good, to make people think, to change the world.

When these hit Facebook there was instant discussion.  We’re looking to change the conversation about what being Black means in America, because #BlackLivesMatter.

Government warning on Drinking wile black

GOVERNMENT WARNING: (1) According to the Surgeon General, BLACK MEN should not drink alcoholic beverages because it’s now a legal excuse for police to kill you. (2) Being black impairs your ability to live free in America, and may cause police problems, including being shot in the back.

Governement warning on black men interacting with polices

GOVERNMENT WARNING: (1) According to the Surgeon General, BLACK MEN should avoid all interactions with police. You are more likely to be arrested, beaten or shot. (2) Being black impairs your ability to live free in America, and may cause equality issues, including being shot in the back.

Government warning running while black

SURGEON GENERAL’S WARNING: Running causes BLACK MEN a higher chance of death in encounters with police. You are more likely to be arrested, beaten or shot than a white man (2) Being black impairs your ability to live free in America, and may cause equality issues, including being shot in the back. Quitting running now greatly reduces serious risks to your life, unless it’s part of being a pro athlete.

These are all internal work for messaging to the masses. No client involved. If your media outlet wants to run them- contact us for press ready versions.

When will the NAACP rebrand?

When will the NAACP rebrand?

Today, Pepsi Co, the parent of Quaker Oats decided to finally toss in the towel on the Aunt Jemima brand of pancake syrup after 131 years. The brand hearkens back to 1889, but, they only just woke up to realize they were embodying a racist stereotype.

We’re seeing a new found awareness, with statues being toppled, discussions of renaming places named for slave owners, members of the confederacy and even Christopher Columbus is finally being outed as a fairy tale of white privilege.

Which brings me to the recent firing of Ohio State Senator Dr. Steve Huffman who lost his ER job for saying “colored population.”

Yet this appears:  Ohio NAACP President Tom Roberts, a former state lawmaker who previously represented Huffman’s district said, “It is just unbelievable he would ask that kind of question or use that kind of terminology.”

NAACP stands for “National Association for the Advancement of Colored People. An organization founded in 1909.

As professionals in the naming and branding field, we offer a bit of advice, it’s time to change your name. Instead, try the National African American Coalition for Progress. Same great initials and a whole lot better imagery. If Aunt Jemima can do it, so can you.
We’d love to help work on this powerful change.

thumbnail of NAACP respositioning

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