Advertising

Hey, Whipple, Squeeze This
Luke Sullivan

Ogilvy on Advertising
David Ogilvy

Marketing without Advertising
Michael Phillips

Truth Lies and Advertising:
The Art of Account Planning

Jon Steel

What’s the Big Idea?
George Lois

Positioning:The Battle for Your Mind
Al Ries & Jack Trout

The Art of Client Service
Robert Solomon

Ordinary advertising and how to avoid it like the plague.
Mark Silveira

The Little Blue Book of Advertising
Steve Lance, Jeff Woll

Copywriting & Type

The Book of Gossage
Howard Luck Gossage

The Copy Workshop Workbook
Bruce Bendinger

Stop Stealing Sheep
Eric Spiekermann

Using Type Right
Philip Brady

The Word Book II
Kaethe Ellis

The Elements of Style
William Strunk Jr.

Branding

The Brand Gap
Marty Neumeier

Brand Warfare
David F. D’ Alessandro

Business

How I raised myself from failure to success in selling
Frank Bettger

The Great Game of Business
Jack Stack

The Goal
Eliyahu M. Goldratt

The E-Myth Revisited
Michael E. Gerber

Leadership is an Art
Max Depree

The Third Wave
Alvin Toeffler

The Tom Peters Seminar

Tom Peters

Radical Careering
Sally Hogshead

Being Digital
Nicholas Negroponte