Mixing business with politics is an old school no-no. Not at The Next Wave. We believe in using our creative powers for good, to make people think, to change the world.
When these hit Facebook there was instant discussion. We’re looking to change the conversation about what being Black means in America, because #BlackLivesMatter.
GOVERNMENT WARNING: (1) According to the Surgeon General, BLACK MEN should not drink alcoholic beverages because it’s now a legal excuse for police to kill you. (2) Being black impairs your ability to live free in America, and may cause police problems, including being shot in the back.
GOVERNMENT WARNING: (1) According to the Surgeon General, BLACK MEN should avoid all interactions with police. You are more likely to be arrested, beaten or shot. (2) Being black impairs your ability to live free in America, and may cause equality issues, including being shot in the back.
SURGEON GENERAL’S WARNING: Running causes BLACK MEN a higher chance of death in encounters with police. You are more likely to be arrested, beaten or shot than a white man (2) Being black impairs your ability to live free in America, and may cause equality issues, including being shot in the back. Quitting running now greatly reduces serious risks to your life, unless it’s part of being a pro athlete.
These are all internal work for messaging to the masses. No client involved. If your media outlet wants to run them- contact us for press ready versions.
Update: 11 Mar 2021- This series was awarded a Gold in the AAF Advertising Awards by the Cincinnati Ad Club. It will advance to the regionals:
3B-365679-05-CIN Public Service > Print > 093 – Pro Bono Print Advertising > 093B – Campaign