Today, Pepsi Co, the parent of Quaker Oats decided to finally toss in the towel on the Aunt Jemima brand of pancake syrup after 131 years. The brand hearkens back to 1889, but, they only just woke up to realize they were embodying a racist stereotype.
We’re seeing a new found awareness, with statues being toppled, discussions of renaming places named for slave owners, members of the confederacy and even Christopher Columbus is finally being outed as a fairy tale of white privilege.
Which brings me to the recent firing of Ohio State Senator Dr. Steve Huffman who lost his ER job for saying “colored population.”
Yet this appears: Ohio NAACP President Tom Roberts, a former state lawmaker who previously represented Huffman’s district said, “It is just unbelievable he would ask that kind of question or use that kind of terminology.”
NAACP stands for “National Association for the Advancement of Colored People. An organization founded in 1909.
As professionals in the naming and branding field, we offer a bit of advice, it’s time to change your name. Instead, try the National African American Coalition for Progress. Same great initials and a whole lot better imagery. If Aunt Jemima can do it, so can you.
We’d love to help work on this powerful change.