Special elections are fast. From time to turn in petitions and get on the ballot to voting day is 90 days. We had to put something together that reassured voters that this candidate wouldn’t quit right after getting elected like the “party favorite” who had resigned, or the party choice Darryl Fairchild was running against. Students of advertising might recognize the inspiration for this ad- or not. Most importantly, it worked and Fairchild won.
Fairchild Doesn’t Quit
