Machined out of a solid block of aircraft grade aluminum, this desk light is a huge departure from the rest of the Microsun product line. The most familiar product made the same way is the Apple MacBooks- which look really great together. It’s called borrowed interest, and we think it will help Microsun find an audience. We know you want one. You can buy it here: Microsun Arc Lamp
Most people buying binoculars have no idea that they could be slightly misaligned, and could cause eyestrain. One of the key differences between Oberwerk and the competition is that they collimate every single pair. It gives buyers extra confidence in purchasing a brand they may not be as familiar with.
To demonstrate the power of the Microsun lamp, and the value it brings to the craftsman, we asked one of our neighborhood businesses, Custom Frame Services to do a review. Single camera, unscripted, the entire project lit with the clients light. Used primarily on Facebook and tightly targeted, interest from the framing community grew.