Crispin Porter + Bogusky Employee HandbookWhat makes the people at Crispin Porter + Bogusky do what they do? A handbook of course. How many jobs have you had where the orientation was: here’s your desk, get to work?

In his book “The Great Game of Business” Jack Stack makes a case that work is like a sport- only most companies never do a very good job of telling their employees how to win, how the score is kept and how to avoid penalties. It’s a very good book and on our booklist.

This might not be a best seller, but, if you are in the ad business, these are the people who are selling the best right now- from Volkswagens to Burger King Whoppers, Crispin Porter + Bogusky is the agency at the top of every agency search consultants list. Here is their playbook for new employees and some insight on how they do what they do.


Maybe one of the things a client should be asking to see when selecting a new agency is: can I see your playbook for your employees?