Being new isn’t the only way to be happenin’. Sometimes coolness is rediscovering something old, doing some historic renovation and revitalizing it.
The Solution
Las-stik has been around since 1915 and has a long history of cool collateral. Unfortunately, “modernization” stole their quirky soul a few years ago. We are happy to have made this mark, the beginning of a comeback for the classic brand.
Trade Show Booth
Taking images and copy from their classic advertising we were able to easily make our client’s new trade show booth a hit.
Adding the rear bonnet of a custom rod with the Las-Stik logo on it gave them the perfect way to demo the product. Sales skyrocketed as did leads after the new booth made its debut.
Identity
Las-Stik’s new brand mark needed a new way to be shown off. The complete identity redesign sprang from our initial redesign of their logo and branding. For these pieces we decided to further explore the company’s collection and revitalize their classic packaging design. This allowed us to capitalize on the history of the brand as well as develop a consistent identity.
Considering that their old packaging is a collector’s item, it would have been a shame not to use it.
Packaging
While everybody else tries to modernize package design, we thought that the oldest part in the GM parts catalog should show its heritage. Our two-sided packaging design saves the client money and highlights the products home and auto uses.
We loved their pizza, but thought their existing logo had no connection to their name. Combining Russian Constructivist style with contemporary design, this logo speaks far more to the industrious nature of this local pie producer.
Designed 4 years before it was implemented, this logo has been a key part of the total re-branding of this small pizza shop. It has gone from neighborhood secret to statewide buzz.
Website
With pizzas like “Chicken Cordon Bleu”, “Greek Gyro” and “Seafood Blanc” the responsive site matches the hipness of the food. The site is just one part of the overall branding effort. New packaging, t-shirts and a new look for the outside of the store is all part of the strategy to make this forward thinking pizza joint the lunch business caterer of choice in Downtown.
It’s not often that moving from an expensive three color box on bleached paper to a one color print on raw corrugated cardboard is the solution. But for our industrious friends at Pizza Factory, it fit.
The new packaging has become the cornerstone of this brand building campaign. Attitude is everywhere on this box. Of note is the statement printed on the bottom: “If you’re reading this, it’s time to reorder.”
When the company has been in business for a long time and it’s very small, making changes is a very slow, incremental process. We came in after the initial redesign and have had to manage a series of products with a tiny budget and a loyal following.
What’s most important is to keep the prices of the packaging down- we established standard sized labels, moved her from a 2 color printing process to 4 color so that we could batch her 2 color labels without having to pay additional setup charges.
When you are doing small batch custom manufacturing- having an agile agency to help with cost effective packaging solutions can help you grow your business. What can we do to help you?
