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The Challenge
Being new isn’t the only way to be happenin’. Sometimes coolness is rediscovering something old, doing some historic renovation and revitalizing it.
The Solution
Las-stik has been around since 1915 and has a long history of cool collateral. Unfortunately, “modernization” stole their quirky soul a few years ago. We are happy to have made this mark, the beginning of a comeback for the classic brand.
Trade Show Booth
Adding the rear bonnet of a custom rod with the Las-Stik logo on it gave them the perfect way to demo the product. Sales skyrocketed as did leads after the new booth made its debut.

Identity
Considering that their old packaging is a collector’s item, it would have been a shame not to use it.
