by Next Wave Team | Apr 27, 2006 | Advertising, Change the world, Everything You Want to Know About Advertising, Future of TV, Marketing & the Web, Web strategy
Advertising Age - Apple Chomps Into Forbidden Fruit: Ads
As we’ve said- the biggest news with the video iPod wasn’t watching movies- it was that Apple began selling TV shows on the iTunes store (sans commercials) for $1.99 ea. These were shows you could have seen for free the previous night.
Now- Apple has started to show ads on the store interface. Is this setting the stage for ad supported content? Will the ads be targeted to the customer- one can only assume so.
This is the end of the Network, the end of Cable- and the birth of IPTV. Are you paying attention?
I’ve said I’ll watch a whole bunch of spots to see the Sopranos for free- or pay $5 a show to see it in HD without having to get HBO-
What do you think?
by Next Wave Team | Apr 27, 2006 | Change the world, Everything You Want to Know About Advertising
Google SketchUp (free) SUD
We here at The Next Wave are firm believers in Open Source software- and while this isn’t exactly open source- Google SketchUP works with the Google API’s for Google Earth- and allows you to do some really cool things in a free software package.
We have Sketchup pro in the office and use it for 3d Visualization- and think that it’s the cats pajamas. When Google bought Sketchup a month or so ago we were really happy for the people at Sketchup who have worked so hard to make a great product.
So- all of you amateur home designers- you now have a way to design your new house- for free.
Enjoy!
by Next Wave Team | Apr 21, 2006 | Advertising, Careers in Advertising, Change the world, Everything You Want to Know About Advertising, Future of advertising
The results are in for the American Advertising Federation’s Fifth District student ad competition- and the winner is the University of Kentucky. These students will get to go to San Francisco in June for the National competition and square off against teams from across the country. The client, Postal Vault, of Dallas Texas, was the first “small client” in the history of the competition and they gave the students a taste of a real world, with changes halfway through the assignment and some odd requests in the brief. As in all things advertising, the campaign presentations ran from the bad to the very good.
I’m in a position to know- I was selected to be the client representative on the panel.
The competition is still going on in some districts, so I will limit myself to say that reviewing the planbooks and presentations by 9 teams is a lot of work- but very rewarding. Often times in advertising we search out young talent to give us a fresh perspective on our business- and while I saw some incredible talent today- there is much to be said for the wisdom that comes from years of experience.
Watch this space in the near future for a tip sheet for building effective planbooks for this competition- and for making an effective presentation. For now, I just want to say it was an honor to be a judge, and that the process served as a reminder of how and why I love this business. If you ever get the call to be a judge on one of these competitions- I highly recommend it- even if it will mean missing sleep and a day or two of work.
Not only will you be giving something back- you’ll walk away with a creative battery recharge that will surprise and delight you.
Congratulations to all the teams- I hope this was a good introduction to our amazing field.
David Esrati
Joining me in the judging were:
Michael Gersin, CRMC
Greater Media Detoit
Lou Es Greene
L2 Marketing Research, Ltd.
Matthew Oates
Greater Lafayette Health Services
Daniel Schlegel
Schlegel Creative Resources
The other winning schools:
2nd. place Western Kentucky University
3rd place Ohio University
4th place Youngstown State
John Carroll University, Marshall University, Mount Vernon Nazarene University, Murray State University and Xavier University were the other participants.
by Next Wave Team | Mar 22, 2006 | Change the world, Everything You Want to Know About Advertising, Marketing & the Web, Retail, Web strategy
Two of my favorite web sites are both built by the same people: 800-ceo-read who want to sell you business books. Instead of trying to go head-to-head with Amazon, they spend their marketing money building a trust relationship with their prospective customers through two give away sites:
- inbubblewrap.com which gives you a chance to win a business book every business day by answering two off the wall questions. The name comes from the book mailing packaging- your book comes in bubble wrap.
- Changethis.com which publishes downloadable “manifestos” on provocative business subjects. People like my friend Sally Hogshead, and my first hero business author, Tom Peters have published manifestos.
I’ve actually been approved to publish one on the future of TV- but, clients have taken priority over finishing it.
One of The Next Wave clients, Charles Halton, has his proposal up for selection- you can vote for it by clicking to this link: http://www.changethis.com/proposals/658
And sign up for e-mail updates for the next e-mail notification of new manifestos- or download a few while you are there. The site is also RSS aware if you just want to livemark it.
