Advertising Age - Apple Chomps Into Forbidden Fruit: Ads

As we’ve said- the biggest news with the video iPod wasn’t watching movies- it was that Apple began selling TV shows on the iTunes store (sans commercials) for $1.99 ea. These were shows you could have seen for free the previous night.

Now- Apple has started to show ads on the store interface. Is this setting the stage for ad supported content? Will the ads be targeted to the customer- one can only assume so.

This is the end of the Network, the end of Cable- and the birth of IPTV. Are you paying attention?

I’ve said I’ll watch a whole bunch of spots to see the Sopranos for free- or pay $5 a show to see it in HD without having to get HBO-

What do you think?