I’m totally convinced that within 5 years, the only people selling targeted ads in video will be Google. The networks (broadcast and cable) will be toast. Content producers will be uploading their content to Google Video- where we will go to download our programs. Some will be free, others will cost, and if you can’t afford to buy the program at full price, you’ll be able to opt in to sell your eyeballs to some marketer who wants to reach you.
So, when Google wants to know it’s future, they call on Seth Godin- and this 48 minute video shows you why Seth Godin is one of the go-to guys for the future of marketing and advertising.
When I have some more time, I’ll pull out the juicy parts- but for now- I’ve pointed you in the right direction.