Everyone can get their 15 minutes of fame, thanks to the Internet. Some pastors have managed to do the same with weekly church sign-board messages (7 days without prayer makes one weak, etc.) but Casa D’Ice has taken their owners political pontificating on his sign board and generated a viral campaign that came into my e-mail box this morning.
You may, or may not agree with his messages- but, you might spend more time reading these political rants than you would watching a low budget local TV spot on cable for his restaurant.
I’ve never been to North Versailles PA, but if I did- I might go to look at his sign- or ask what the locals think about his restaurant.
Guerrilla marketing at work.
What do you think of Mr. Bill Balsamico’s marketing campaign?
Please note- this is story about viral marketing- if you want to contact Mr. Balsamico, his e-mail is [email protected]
It is unlikely he will read the comments below.
HERE IS THE LINK TO HIS SITE: Casa D’ Ice - North Versailles Fine Dining and Live Entertainment