Park-N-Go

Park-N-Go

When we were first approached by the client, he’d been shopping agencies. One of them said “we wouldn’t change the logo”- and we even agreed we could live with it.

But, after working with the old logo, we knew we could improve it. We did a comp. Took a deep breath, and presented it.

The moment we showed the update to the client, he loved it. Not only does this version reproduce and read better, it takes up less space to say the same thing. That’s what a logo should do- clearly and concisely communicate the brand.

We also decided that saying “park” and “parking” in the logo was too much. “Fast. Safe. Easy.” does the descriptive job much better.

Rambo’s Plumbing Heating and Air

Rambo’s Plumbing Heating and Air

Long brand names make some things more difficult than they have to be. The full name is “Rambo’s Above and Beyond Plumbing, Heating and Air”- never one to shy away from big name challenges, we made a mark that can’t be missed- especially plastered 5 feet tall on the side of the truck.

Eclipse

Eclipse

When you are opening a second restaurant in the same market and your name is “The Blue Moon” – first advice is don’t be cute and try to create a whole new brand for a restaurant with the same menu. Our client didn’t listen and went with the name “eclipse.”