Insights
The king of viral?
Evolution of Dance - with Jud Laipply
Advertising you don’t have to pay for is like warm cookies and cold milk before bed, getting a puppy on your birthday, or winning the lottery on the only ticket you ever bought. Well, maybe you bought a bunch of tickets and won the lottery.
It’s been said that the most powerful word in advertising is “Free”- and if you look at the stats for Jud Laipply’s “Evolution of Dance” video on You Tube- you’ll see how powerful even a low quality video can be.
In advertising, marketing, public relations (PR) the idea is to get your message out in front of your audience in the most cost effective way possible- and the Internet is certainly making that possible. Here is a six-minute, single camera production with over 22,623,270 views. It’s got 5191 comments and has been favorited 41210 times (as of 11 June 2006) – all at a minimal cost.
For an unknown motivational speaker, this bit of brilliant marketing has changed his world- opening doors to appearances on national TV morning shows and speaking engagements as well as his own line of merchandise.
Compare the costs of this video to the Burger King Manthem spot- and you quickly see who gets more bang for their buck. However, for all his genius, Jud is getting away with something no ad agency or major corporation can do- he’s using some of the best-known music in the world as his background track- without securing rights or paying royalties.
From reading his site, it is clear that Mr. Laipply is acutely aware of the rights issues- and he is not selling his video or providing the mix for people to download and do their own dance.
Our only hope is that this mix starts getting played at every sporting event in America- so sports fans only have to suffer through a small section of the Village People’s YMCA, Cotton Eye Joe by Rednex, the Macarena by Los Del Rio instead of the whole thing at every game.
What do you think?
TV anywhere- coming to you
Review: Video goggles turn iPod into TV - Yahoo! News
We’ve said that the big thing with the video iPod wasn’t the fact that you could watch TV on the iPod- but that you could buy a show for $1.99 that you could have got for free the night before.
The critics were quick to say, “who wants to watch video on that tiny screen”- and blew off the video iPod. Well- these glasses answer their complaints- making the video iPod turn into a 27″ TV- and you will look like Geordi LaForge on Star Trek, The Next Generation. Watch your TV- while you work- or drive (and you thought cell phones were bad)- or drop some iPod porn for that virtual enhanced evening. See more about the myvu personal media viewer here.
While on the subject of TV anywhere: This weeks Advertising Age had a huge article on the Slingbox- which takes your TV feed and sends it over the Internet to remote locations- and how the NFL in particular was unhappy about the prospect of Browns fans being able to “blacked out” game. This is what we call the Henry Ford syndrome- or the head in the mud view- because the Slingbox will be totally useless once we start getting all of our programming direct over IP.
Advertisers- who pay the freight for TV, aren’t interested in broadcasting when they can pick and choose directly who sees their commercials- which is what IPTV or the iTunes store, Google video, etc- deliver.
How a po-dunk restaurant goes viral
If it's America, shouldn't Casa d'Ice be House of Ice?
Everyone can get their 15 minutes of fame, thanks to the Internet. Some pastors have managed to do the same with weekly church sign-board messages (7 days without prayer makes one weak, etc.) but Casa D’Ice has taken their owners political pontificating on his sign board and generated a viral campaign that came into my e-mail box this morning.
You may, or may not agree with his messages- but, you might spend more time reading these political rants than you would watching a low budget local TV spot on cable for his restaurant.
I’ve never been to North Versailles PA, but if I did- I might go to look at his sign- or ask what the locals think about his restaurant.
Guerrilla marketing at work.
What do you think of Mr. Bill Balsamico’s marketing campaign?
Our advice would be to alt tag the images- and change the site to have an RSS feed- but, if you’ve read much of our site- and about our Blogosopher seminar- you already would know that.
Please note- this is story about viral marketing- if you want to contact Mr. Balsamico, his e-mail is [email protected]
It is unlikely he will read the comments below.
HERE IS THE LINK TO HIS SITE: Casa D’ Ice - North Versailles Fine Dining and Live Entertainment
great ad agencies – Google Search
great ad agencies - Google Search
Right now- we’re number one on Google.
Damn. I guess it pays to understand the web.
That’s number one of “95,000,000 for great ad agencies.”
In case you are wondering- the guys above us in the blue band- pay money for that position- and if you click on their links, it costs them money. The same goes for the ones on the right. Don’t pay for search engine optimization- just hire the number one organic search result for great ad agencies if you want to be on top of search.