Steve Greenblatt, formerly VP and Executive creative director at BRC Marketing has opened The Dayton Daily News (which unlike the Dayton Business Journal) provides  a website and phone number, where you can see a long list of clients and some representative work. The paper reports that he will be offering freelance creative resources to business.

This is the second ad agency announcement in as many days- with U! Creative announcing their spin off from Wilson Advertising yesterday.

It seems the new trendy word to name your agency is “Creative.”

Here is to Creative! Let’s hope clients start buying it, instead of the same old hum-drum “advertising” most locals seem to actually pay to produce.