In an effort to keep our list of agencies that aren’t The Next Wave up to date, we’re letting you know that Tricom is rebranding:

Marketing firm changes name – Dayton Business Journal:
After 24 years as TriCom Marketing and Communications Agency, the company is changing its name.

Renamed as TriComB2B, the new brand is designed to stress the agency’s business-to-business expertise in marketing products and services, especially to industrial manufacturers and technology-based companies.

“The re-branding of our agency is a unique opportunity to emphasize our strengths to the industrial and technical markets we serve,” said Chris Eifert, Vandalia-based TriCom principal, in a news release. “With our new brand, we are building a distinctive identity that will allow us to more easily attract clients.”

Other company changes include a new tagline, “Smart. Strategic. Technical,” a redesigned logo and a newly updated Web site. All changes went into effect Tuesday morning. The Web site will provide clients with access to digital asset management for projects among other features.

TriComB2B has 24 employees and provides services such as branding, developing and implementing plans for marketing and communication, public relations, electronic media and trade-show services. Clients include Dimco-Gray Co., Accutemp and Rittal Corp.

After 18 years in business, The Next Wave doesn’t need to rebrand. And we’re still the agency in Dayton that promises to make you more money than you pay us. If you landed here while looking for TriCom, it’s because we’re the ones who fully understand Web 2.0.