Five Rivers MetroParks recently selected The Next Wave to develop the brand for a new program set to launch in 2006. The new program will be part of a major push to connect outdoor recreational opportunities to regional economic development efforts. Communities that provide a complete package of cultural and recreational activities are more likely to attract high-growth potential companies in cutting edge industries like high-tech and bioscience. The Next Wave’s understanding of new media and strong brand building capabilities attracted Five Rivers MetroParks officials in their search for a marketing partner. The identity should be released to the public in mid-summer, with the preliminary programming introductions this fall.