Our favorite font to joke about is Papyrus, the favorite font of every chef and warm and fuzzy newsletter these days. However, this brilliant short movie, brings fonts to life.
The idea of a Font Conference that votes to allow different fonts into the visual vocabulary is a beautiful metaphor. There are a bunch of fonts we’d vote off the island in a heartbeat, but zapf dingbats isn’t one of them.
The choice of fonts for any corporate identity standards manual can say a lot about your company and its brand voice.
What font would your company pick after watching this?