Make History, Don’t Repeat It

Apple recently reported their second quarter earnings of 2012 and to say the least, they are very, very impressive.

How did they manage to do that?!

Apple has provided astonishing goods, services, and they have kept amazing relationships with their customers, but as most business owners know there’s more to it than that. The reality is that they’ve created paradigm shifts and they’ve always thought different. That’s the true strategy that brings in $11.6 billion in quarterly net profits. It’s all about providing nothing less than amazing.

Here's to the Crazy Ones

Creativity is the core of advertising

We’re in the business of creativity. Advertising is just a word to describe the industry we’re working in. We’re no Apple, but what we do brings our clients larger audiences and noticeable presences. Yes - we will work closely with you, but what’s more important is that we will think differently to market and grow your business.  Google has said it best: don’t be evil.  It’s easy to understand why it’s wrong to be unfair to your customers, but what’s more crucial is understanding that you are hurting yourself every time you attempt to repeat history.  Make your own history. Take the risk - make decisions that are odd and abnormal. If you are the first one to do it, then you’ll be the first to get noticed.

Questions for the small business owner

So what are you doing to make sure your customers remember you? How are you reaching them? How are you thinking different?  If you can’t answer these questions quickly maybe it’s time to change what you’re doing.

Our motto is simple - our job is to make you more money than you pay us.  We are here to do precisely that, so what’s stopping you?  It’s time to establish your brand, attract an audience, and permit the edge of the universe to be your limit.

Marketing is a service! Google gets it right again.

There has been a movement to “marketing as a service”- where the customer is rewarded for their attention instead of bothered by it.

Good advertising makes fans/friends, good service makes customers for life.

Google decided to spend their marketing money giving customers something that is useful: free WiFi at airports (note- at least two on the list already had free WiFi- Las Vegas and Jacksonville).

When you’re traveling this holiday season, you can enjoy free WiFi at 47 participating airports and on every Virgin America flight. Just bring a WiFi-enabled laptop or mobile device and stay connected to family and friends for free while you travel now through January 15, 2010.

via Free WiFi - A 2009-2010 Holiday Gift from Google.

The real question is why most airports haven’t realized that business travelers, who are their bread and butter, would tell you that WiFi is more (or at least equally important) as toilet paper in the bathroom stalls. In the hyper-competitive market for business travelers there is no excuse for not having both free WiFi and plenty of charging stations/power outlets for the power traveler.

What can your business give away to build goodwill? What information could you provide that makes you not only the expert in your field, but invaluable to customers? Make every interaction with customers one where you give them value and they will value your business relationship.