Apple recently reported their second quarter earnings of 2012 and to say the least, they are very, very impressive.
How did they manage to do that?!
Apple has provided astonishing goods, services, and they have kept amazing relationships with their customers, but as most business owners know there’s more to it than that. The reality is that they’ve created paradigm shifts and they’ve always thought different. That’s the true strategy that brings in $11.6 billion in quarterly net profits. It’s all about providing nothing less than amazing.
Creativity is the core of advertising
We’re in the business of creativity. Advertising is just a word to describe the industry we’re working in. We’re no Apple, but what we do brings our clients larger audiences and noticeable presences. Yes - we will work closely with you, but what’s more important is that we will think differently to market and grow your business. Google has said it best: don’t be evil. It’s easy to understand why it’s wrong to be unfair to your customers, but what’s more crucial is understanding that you are hurting yourself every time you attempt to repeat history. Make your own history. Take the risk - make decisions that are odd and abnormal. If you are the first one to do it, then you’ll be the first to get noticed.
Questions for the small business owner
So what are you doing to make sure your customers remember you? How are you reaching them? How are you thinking different? If you can’t answer these questions quickly maybe it’s time to change what you’re doing.
Our motto is simple - our job is to make you more money than you pay us. We are here to do precisely that, so what’s stopping you? It’s time to establish your brand, attract an audience, and permit the edge of the universe to be your limit.