by Next Wave Team | Sep 5, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns
Sergey Brin and Larry Page, I hope you read this.
(The founders of Google)
To help with the Katrina/New Orleans disaster, could you set up a site where people across the country can offer a job and housing to people in their profession?
So mechanics invite mechanics to their home, bakers bring bakers, bankers and bankers and ad guys invite ad guys.
For the next six months, these people need purpose in their lives.
It’s not a question of give a man a fish, or teaching a man how to fish- it’s giving the fisherman a place to continue to fish.
I’d also say it’s a way to bring a bit of that infectious Big Easy Cheer to places across the country. Between Katrina and the War, we need to remember how to have a good time.
I’ve opened my home/office to help. I’m asking my clients to do the same.
Can the kings of Internet search help? Please?
What do you think?
I’ve just been alerted to this site- although it doesn’t do the job part well-
http://www.hurricanehousing.org/
it’s an effort of moveon.org
by Next Wave Team | Sep 1, 2005 | Careers in Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns
A small Katrina win-win?
My agency, The Next Wave, has been looking for web-savy designer/ ad generalist. We’re a small creative firm in Dayton OH. I also have a spare bedroom- right across the street from the office. If there is anyone escaping Katrina who needs a place to stay- and a job, and they have the qualifications- I’m offering my room rent-free, and my office to you if you are displaced. If you owned a small agency and need a place to continue working- that’s fine too, my office can be your office. The position is posted at http://thenextwave.biz/tnw/?p=57.
I’m really not sure of how this will work, I just know that if this happened to me, I’d be grateful if someone was willing to make room and work for me. The only caveat is you have to like dogs and be a non-smoker.
Contact: [email protected]
Alan, my trusted genius intern, found this site: http://www.displaceddesigner.com/
I’ve placed a post there-
I’m really happy they took this idea and ran with it.
Great minds think alike?
7 Sep. 05 Update: I’ve heard from 2 potential displaced people- both, fresh out of school, who have places outside New Orleans with their folks. Both have agreed, finding someone with no fall back housing would be the best option. I’m guessing the people who have been totally displaced haven’t had a ton of time online yet- to sort things out. We’re waiting for you….
ABC News from NYC called, wondering if I’d taken anyone in yet- so the word is spreading- just not to the people most in need yet.
I’m glad others have started following in my footsteps- but the matching will take a bit of time.
by Next Wave Team | Jul 29, 2005 | Everything You Want to Know About Advertising, Guerrilla Campaigns
When the Museum of Sex opened, they spent a ton of money on really great advertising. When the prestigious Leopold Museum in Vienna had a show of nudes during a heat wave, they just said “come naked or in a bathing suit and get in free.” Guess who got more press coverage for less money?
see pictures here.
There is no doubt that sex sells, but, museums have had pictures of naked people since, well, we’ve had museums. Some one at the Leopold museum understands guerrilla marketing- and I place a bet, that not only will they get international press, they’ll have record turnout of gawkers just looking at the nude guests.
Museums often struggle with their marketing and work really hard to get people to come to their facilities. I’ve been a member of the Dayton Art Institute for years and think it’s one of the best venues for art I’ve ever been in (and I’ve been to museums all over the planet)- yet their marketing effort is always stuffy- totally failing to interest Joe Six Pack in visiting the museum. Even their single nights felt snobbish.
Of course, this campaign wouldn’t work for Dayton since admission is already free, but, I doubt anyone visiting the Leopold right now is worried about the price of admission- this campaign is priceless.
What do you think?
by Next Wave Team | Jun 21, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
If there is one industry that believes in advertising- but doesn’t understand it- it’s car dealers.
Formulaic, stupid, boring, and inept. If I have to hear “drive a little, save a lot” or “home of the low priced cars” one more time, I think I’m going to puke. Face it, they all sell the same thing as everyone else- a car- made in some factory far away- that’s exactly the same as the car their competitor has on their lot.
So, price and product are not the way to go. But, they still do.
Big egos also are hard at work in this business- so the owner of the dealership thinks that they need to be in the ad, on the marquee, and even stick their name on the back of your brand new car with some cheap sticker.
So, when I found these “Trunk monkey” ads at first I thought it was a production company poking fun at car dealers- but low and behold- it’s for real. Suburban Auto Group in Sandy Oregon is the home of the “Trunk Monkey”- a chimp who lives in your trunk and can do everything from buy off a cop to deliver your baby- I’m not kidding.
Entertaining- yes, enjoyable- yes, makes you want to visit the site- yes, makes you feel good about Suburban Auto Group- yes- and they even have a hip logo.
If only the car dealers in Dayton- especially our nearby neighbor, Frank Z Auto Group, who spends crazy money in the Dayton Daily News, would wake up to the power of good advertising.
Enjoy!
A little more research- and of course I find more to the story: The ads were created by R-west.com in Portland OR (their site sucks btw- all Flash- practically kills Firefox on the Mac) and then syndicated to other dealers. In Canada- they were banned for violence, and then PETA complained. For more than you can stand to know about Trunk Monkeys- see of course: trunkmonkey.com
Still wouldn’t hurt for Frank Z to take a look.
What do you think?
by Next Wave Team | Jun 17, 2005 | Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
You’ve never heard of Ruder- Finn- but, you will.
Sooner or later- someone is going to e-mail you a Mr. Piccassohead- and then you will want to do one too.
What is a Mr. Piccassohead you ask? Well, it’s a Mr. Potato head in 2D online- with Picasso inspired parts to assemble. When you are done- you send it to someone- and they go to the site- and admire your work. While you are at Mr. Picassohead you see the Ruder-Finn logo- and you can click to their site- and read about how their creativity delivers- which it did- it delivered you to their site.
This is an example of viral marketing- where each person you contact, then contacts someone else- and it spreads- just like a virus. There have been other examples of viral marketing- subservientchicken.com for Burger King by Crispin Porter Bogusky helped up the sales of the new BK tender crisp chicken sandwich jump over 270%, Carl’s Jr. is scoring points with a naughty Paris Hilton video that is “too hot for TV” to hawk their latest belly buster. If CKE Restaurants had run the spot on TV it would have cost them millions, by producing a spot that was controversial, they got millions in free media exposure. This is what viral marketing/ PR ploy’s are all about.
The difference between Mr. Picassohead and Spicy Paris- is the difference between art and porn. But, considering the audience for fast food is hormonally charged young men- they are both effective.
Viral is here to stay. The original online viral campaign was for free e-mail, with a message on the bottom of every hotmail delivered e-mail asking you to sign up for hotmail. It’s come a long way since then. We’ve only just seen the beginning.
“I love you too, but…. (ode to Roy Lichtenstien)
a Mr. Picassohead drawing by Atalie Gagnet
What do you think?
by Next Wave Team | Jun 1, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
Checking your site stats can tell you things. Lo and behold, our top-referring page for May 05 was from Adrants.com, and that came at the end of the month.
Adrants is an advertising industry site with constantly updated news and opinion. Named the number one advertising blog by Fast Company, and AdAge named it the number one “website you should bookmark” it’s an interesting site to keep you informed on the latest trends in advertising, including guerrilla campaigns by The Next Wave.
Found another article- from an Italian site called www.ninjamarketing.it- the Google translation is entertaining:
Agency makes publicity with techniques from road
“An agency of the Ohio has made publicity using technical of guerrilla marketing to a held seminary gives to the Lautenslager, Co-author of the book “Guerrilla Marketing in 30 days”. The participants to the seminary, clearly professionals interested to the not conventional techniques, have been received from numerous simply written provocative messages with of the gessetti color to you on the walls. In this way agency The Next Wave has intentional to above all demonstrate to the own creativity and the ability to create campaigns of impact to low budget.”
see the whole thing in Googlish- here: ninjamarketing
If you want to know what it really says- my father provided a proper translation from the Italian (he’s fluent in 5 languages)
“Agency uses street marketing to plug itself
An Ohio agency advertised itself by using guerrilla marketing at a seminar held by Al Lautenslager, co-author of “Guerrilla Marketing in 30 days.” Participants at the seminar, clearly professionals interested in unconventional techniques, ran into numerous provocative message simply scribbled on the walls (sic) with chalk. In this way, The Next Wave agency wanted to demonstrate its own creativity and, above all, how to run a campaign at a low budget.”
Note- Google is great for finding things, not so good as a translator.
See, this guerrilla stuff really works. Our ideas have always been too big for Dayton, now we’re proving it.
Yeah, we know what you think on this one…
