by Next Wave Team | Jan 24, 2006 | Advertising, Marketing & the Web, Web strategy
adverlicio.us | online advertising archive | World’s Tastiest Collection of Online Advertising
We have sites that archive TV spots like www.adcritic.com and multitudes of sites that showcase print and design ads- but here comes James Gardner (not the movie star) with his collection of online ads- you know the ones that break your browser- or annoy the living daylights out of you- yeah- those ads.
Online advertising is still in its infancy- much like TV ads of the 1950’s - and while it may look cool- most of it is still intrusive and unwelcome.
I go back to Howard Luck Gossage with his famous statement “people don’t read ads, they read what interests them- and sometimes it’s an ad.”
So- if online ads are your thing- the adverlicio.us site is your place. And while adcritic.com charges a subscription to view content- this site will be ala carte- just fork over .49 per ad if you want the full effect.
In my ideal world- agencies would get paid by networks for supplying ads that people actually liked- so best of luck making a dime James, because with the current state of online ads- I think most people would be willing to pay not to have to deal with them.
by Next Wave Team | Jan 23, 2006 | Advertising, Marketing & the Web, Web strategy
Battle of the ad blogs 2006!
Well, The Next Wave blog isn’t in the list- and the reason- well, it’s because we build a blog targeting gaining readers who may be clients- not attempting to get the attention of the advertising junkies already in the business.
As you can see- there are quite a few ad blogs out there (and I’m sure this list is far from comprehensive). So if you aren’t finding what you need here- go to one of the competitors in the Battle of the Ad Blogs site presented by Ad-rag.com
I can say this- Ad-rag shouldn’t win because they do stupid things like use SMALL CAPS TO SET TYPE (I admit I don’t know how to do this on the web- and wouldn’t want to) - and the site is about as ugly as the way my hockey team got spanked last night.
by Next Wave Team | Jan 9, 2006 | Advertising, Design
Adrants » Kodak Introduces New Logo
That’s right - in another one of those we can’t figure out what to do- so let’s change the logo. Kodak did away with the classic- for a mark that takes a name that meant nothing- to a mark that means nothing as well.
The secret of great brands marks- is to stick with classic typefaces- never something too trendy- too avant garde. Look at how Apple has thrived on their version of Garamond- or IBM with their custom Bodoni- the “a” in the new Kodak logo is sure to be short lived.
If you have brand equity- be careful what you do with it. This is a step backwards.
