Adrants » Kodak Introduces New Logo
That’s right - in another one of those we can’t figure out what to do- so let’s change the logo. Kodak did away with the classic- for a mark that takes a name that meant nothing- to a mark that means nothing as well.
The secret of great brands marks- is to stick with classic typefaces- never something too trendy- too avant garde. Look at how Apple has thrived on their version of Garamond- or IBM with their custom Bodoni- the “a” in the new Kodak logo is sure to be short lived.
If you have brand equity- be careful what you do with it. This is a step backwards.