by Next Wave Team | Jan 26, 2006 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns
We won’t know if we’ve won silver or gold (the infamous head) until Feb 11 2006, but we’ve at least won bronze for 2 of the 3 entries we submitted this year.
We still haven’t hung the awards from 2003 or 2004 since we’ve run out of wall space in the bathroom, so we’ve cut down on entries this year.
Typically about 90% of what we enter gets in- and most of it wins silver (the gold is a best of category).
This year the Zen Windows direct mail ad is in the running- as is our guerrilla campaign at the ad club “guerrilla marketing” seminar.
You can see the work by following these two links:
Zen Windows: http://thenextwave.biz/zenwin-ad.html
Guerrilla: http://thenextwave.biz/tnw/index.php?s=guerrilla+seminar
what do you think?
by Next Wave Team | Jan 26, 2006 | Design
macXware.com Online Store
It’s good to know, that for only $39.95 you can buy “LogoDesignStudio” to brand your business (Mac not included). No need for any brand insight or strategy- just fire up the software- pick your typeface, effect and clip art- and there you go.
What will they think of next?
What do you think, really?
by Next Wave Team | Jan 24, 2006 | Advertising, Everything You Want to Know About Advertising, Future of TV, Marketing & the Web, Web strategy
Steven Soderbergh is my new hero. By releasing his new movie “Bubble” simultaneously in theaters, on DVD and on HDNet he’s about to change the way content producers control their product forever.
The movie theater chains are boycotting the film and calling him the anti-Christ. Ad agencies that do “movie marketing” are probably crying about their lost revenue from staged release dates, and TV network execs are probably scared to death- that maybe, they won’t have jobs if this keeps up.
Welcome to content distribution 2.0, where the middle-men are about to be cut out as hard as Wal-Mart cuts costs of distribution. Does this spell the end of movie theaters? Probably not- teenagers will always need someplace to go watch a flick away from the kids- and date night just isn’t the same at home- no matter how big your plasma tv is. But what it does do, is give people the option to see what they want, when they want it, how they want it- and that’s the future of all content.
As IBM says- it’s an on-demand world, and consumers are a demanding lot. The only thing truly missing from Soderbergh’s distribution revolution is online delivery. Right now, some cable companies will offer VOD services that will deliver “Bubble”- but a true multi-pronged attack would also allow downloads to your computer- at higher resolution than the iTunes store.
What the current distribution network doesn’t realize is that not everyone is within a 30 minute drive of a movie theater in this country. How many times have they teased the entire country with releasing a movie in only NYC and LA and making the rest of the country wait. Consider this payback time from those of us in the flyover states.
What Soderbergh is doing is delivering content to the people- making it as easy to access as this post- and that, makes him my hero.
See this c-net article
