by Next Wave Team | Jun 9, 2006 | Advertising, Future of advertising, Future of TV, Marketing & the Web
Review: Video goggles turn iPod into TV - Yahoo! News
We’ve said that the big thing with the video iPod wasn’t the fact that you could watch TV on the iPod- but that you could buy a show for $1.99 that you could have got for free the night before.
The critics were quick to say, “who wants to watch video on that tiny screen”- and blew off the video iPod. Well- these glasses answer their complaints- making the video iPod turn into a 27″ TV- and you will look like Geordi LaForge on Star Trek, The Next Generation. Watch your TV- while you work- or drive (and you thought cell phones were bad)- or drop some iPod porn for that virtual enhanced evening. See more about the myvu personal media viewer here.
While on the subject of TV anywhere: This weeks Advertising Age had a huge article on the Slingbox- which takes your TV feed and sends it over the Internet to remote locations- and how the NFL in particular was unhappy about the prospect of Browns fans being able to “blacked out” game. This is what we call the Henry Ford syndrome- or the head in the mud view- because the Slingbox will be totally useless once we start getting all of our programming direct over IP.
Advertisers- who pay the freight for TV, aren’t interested in broadcasting when they can pick and choose directly who sees their commercials- which is what IPTV or the iTunes store, Google video, etc- deliver.
by Next Wave Team | Jun 4, 2006 | Advertising, Everything You Want to Know About Advertising, Future of advertising, Guerrilla Campaigns, Marketing & the Web, Viral Marketing, Web strategy
If it's America, shouldn't Casa d'Ice be House of Ice?
Everyone can get their 15 minutes of fame, thanks to the Internet. Some pastors have managed to do the same with weekly church sign-board messages (7 days without prayer makes one weak, etc.) but Casa D’Ice has taken their owners political pontificating on his sign board and generated a viral campaign that came into my e-mail box this morning.
You may, or may not agree with his messages- but, you might spend more time reading these political rants than you would watching a low budget local TV spot on cable for his restaurant.
I’ve never been to North Versailles PA, but if I did- I might go to look at his sign- or ask what the locals think about his restaurant.
Guerrilla marketing at work.
What do you think of Mr. Bill Balsamico’s marketing campaign?
Our advice would be to alt tag the images- and change the site to have an RSS feed- but, if you’ve read much of our site- and about our Blogosopher seminar- you already would know that.
Please note- this is story about viral marketing- if you want to contact Mr. Balsamico, his e-mail is [email protected]
It is unlikely he will read the comments below.
HERE IS THE LINK TO HIS SITE: Casa D’ Ice - North Versailles Fine Dining and Live Entertainment
by Next Wave Team | May 20, 2006 | Everything You Want to Know About Advertising, Great Ad Agencies, Guerrilla Campaigns, Web strategy
great ad agencies - Google Search
Right now- we’re number one on Google.
Damn. I guess it pays to understand the web.
That’s number one of “95,000,000 for great ad agencies.”
In case you are wondering- the guys above us in the blue band- pay money for that position- and if you click on their links, it costs them money. The same goes for the ones on the right. Don’t pay for search engine optimization- just hire the number one organic search result for great ad agencies if you want to be on top of search.
