It’s long- it’s full of off topic comments- and it focuses on the darlings of the ad world “Crispin Porter + Bogusky.” It started with an observation that some of the VW outdoor- looked a lot like the mini campaign.
I placed a comment at the end- that probably deserves reposting here- so here you go:
Ripping off oneself isn’t illegal- it used to be called “having a style” and- if something is proven to work- and the client is in deep shit- do it.
Some of you seem to have missed bothering to read the CP+B site- they build advertising like Detroit builds cars- not for long lasting practical lives- but like throw aways, planned obsolecence. It keeps them in business- and it keeps audiences entertained. They don’t strive for “Just do it” or “Got milk” - they are like a comedian on tour- each show has to evolve- or the audience won’t laugh.
Ad people and CMO’s are the only people who know what agency did what- most consumers just want to know who did that catchy little ditty on the Rabbit- “multiply” spot. Most consumers aren’t stupid enough to go out and buy a VW because of it- they still know that the cars suck.
Which brings us to a major point about CB+P- they actually go outside the halls of advertising- into the brand world the product lives in- and work on the touchpoints- that’s more than advertising and pretty pictures- that’s real marketing- something lost on most advertising students- I still believe CB+P thinks about actually selling things- as opposed to creating pop-culture (which from reading this thread- seems waaaay more important than discussing how to sell crappy cars).
For all of Crispin’s strengths- they still make mistakes- esp. with how they use the web to connect with their customers- they still are using it as a broadcast medium instead of a 2-way exchange.
And on BK- no one mentioned “subservient chicken” or “Ugoff”- both of which were brand changing positioners.
What do you think?