The Movie Business Challenge - Blog Maverick - _

Mark Cuban- the guy who owns the Dallas Mavericks and HD Net- uses his blog to make him money. Not that he’s lacking it- he’s got enough to buy half of Dayton- and then some.

While offering jobs seems to be the thing for billionaires to do (Donald Trump and the Apprentice, Richard Branson and “The rebel billionaire” and Mark Cuban with “The benefactor”- c’mon- try to be more original) Cuban poses a very real question: How to market movies for less and drive people to the theaters.

Answer the question- and get a job.

So far- 568 applicants (give or take)- including The Next Wave.

His question is very much related to the topic “thoughts on TV” on this site- and how to get eyeballs in a Video On Demand (VOD) universe. It’s also why Amazon sells more than just books- since over time Nicholas Negroponte’s “Bits not Atoms” axiom will take effect.

Negroponte (head of the MIT Media lab, author of “Being Digital” and former back page writer for Wired magazine) said that converting digital bits to atoms- like newspapers, DVD’s and the like- doesn’t make sense- whatever is digital- should remain digital. So, the only thing movie theaters can do is take a lesson from Bookstores which have transformed themselves into social gathering places to survive. You may be interested in Hollywood Blvd. Cinema, Bar and Eatery in Woodridge IL- which seems to have mastered this (although their website needs a web 2.0 makeover).

We doubt we’ll hear from Cuban- but if you are facing marketing challenges in a changing world- consider giving us a call.

What do you think?