Tom Bihn Inc. decided to have a little fun with their care labels by putting something in the French part of the label that isn’t in the English- you can read their reply on the Urban References Page above- but the translation is something like: “we’re sorry our president is an idiot, we didn’t vote for him.”
I’m not going to make a guess if this is about President George W. Bush, or the company president “Tom Bihn” as the company claims- but, it has made it onto the Urban Legends Reference page (snopes.com) where people go to check out if an e-mail is a hoax or not.
Now, I’m writing about this in 2006, and the answer about this tag was answered in 2004- so you can see, a good stunt can keep working long after the initial buzz is over. There are people who probably would never buy a Tom Bihn bag because of the label, and there are others that absolutely would- but, here is the zinger- this little stunt probably made more people go look up Tom Bihn than could have possibly be accomplished any other way for a lot less money than a conventional ad campaign. That, my friend, is the premise of both a guerrilla campaign and a viral campaign- and that’s the kind of advertising we at The Next Wave like (make that love).
What do you think?