I’m not sure who the independent restaurants hired, but the site by the Dayton Daily News isn’t helping them much.
How do I know, well, people searching for “Dayton Independents” are ending up on my personal site: esrati.com which has a section on great places to eat and drink in Dayton Ohio.
This is why an agency that knows web 2.0 is critical to the success of any campaign- test your agencies adoption of this new way of doing business by going to google and typing in: site:agencyurl.tld and see how many pages come up.
Here is a snapshot of the Google results for “Dayton Independents” - note Esrati.com is number three.
It’s not enough anymore to run an ad, have a site, and expect results unless you have a modicum of Search Engine Optimization under your belt.
That’s why we teach our websitetology seminar. We even offer to teach the competition!