This identity system works on many levels.
First we created the name Kata for this kaizen consultant because a kata, in karate, is much like the kaizen process. It is one of continual improvement, one that never reaches perfection. This start-up found that his identity system opened doors to the CEO’s that he needed to reach in order to introduce the benefits of this science of production.
Big ideas, new business.
Sometimes just getting a foot in the door is all that you need. This Hermes winning identity system touted this developer with the three-icon statement “Brains, Tools, Cities.” The big logo on the back paid off with national exposure when the Reverend Jesse Jackson held up a proposal on this letterhead during a televised speech.
Wayne Booher told us that he’d been in business for 29 years before anyone ever said anything nice about his sign, business cards or letterhead. This was a problem we could remedy quickly.
The solution? A dignified and simple logo and identity. Now Wayne gets praise all the time. While he can’t say it has closed any deals, he sure thinks more people are taking note of his small business.