There are a ton of energy drinks- there are a ton of supplements, and our client, a body-builder, thought he had the start of the next big thing in energy drinks. It was going to be an entire system of products that would make you into the most amazing muscle machine ever. This is a naming category where a lot of good names are taken.
We came up with the name, then the mark and the sub-brand of the drink: Bio-Elixir. We worked on the packaging for the product that never made it to market. There’s an interesting story behind all this, but, if we told you, we’d probably have to enter the witness protection program.
There was a bit of an identity crisis for the Dayton Masonic Center- you see, right on the front of the building, carved in stone is “The Dayton Masonic Temple” and the average person doesn’t think that a Temple is a place to have a party.
We really wanted the logo to read “The Masonic Dayton” to delineate it from other Masonic Temples all across the country, but the membership didn’t want to put “Dayton” in the logo.
This mark is to be used on all materials promoting the center for conferences, concerts, weddings, events and banquets. It’s a key part of the website that we also designed. www.themasonic.org
A developer with big ideas, wanting to make a statement about urban real estate.
This identity system set this realty firm apart from all the competition. It also helped propel them into the spotlight as a player in downtown [Dayton] development. The illustration of the house, commercial building and skyscraper encased in an exclamation mark made the point.