Gerber's Tropical Fish

Gerber's Tropical Fish

Giving college kids something to swallow since 1987…in a fish wholesaler’s magazine? Absolutely. If your ad doesn’t get read, it doesn’t work.

Setting our client apart from the pack required a sense of humor and a bit of brashness.  Amidst a sea of plain ads from fishy wholesalers, this one got noticed.  This is an ad you cannot not read.

Dayton Poetry Slam

Dayton Poetry Slam

The art of words meets the art of grabbing attention.  Our strategy was make ads that were as bold, edgy and assertive as the performers that they were promoting.

The Dayton poetry slams typically drew the same audience week after week.   These ads sparked the attention of locals and got some new faces in the crowd.

Dayton Bombers

Dayton Bombers

People read what interests them, and sometimes it’s an ad. That’s what Howard Gossage said.

We could have said “Half Season Ticket Sale” but then it wouldn’t have won a Gold ADDY.