Our job is to make you more money than you pay us.

What they don’t teach you in Harvard Business School, or any other business school for that matter…

Advertising is a tool to change minds, grow relationships, create lust, evoke trust. Advertising is also only a small part of a great marketing effort, every single place your potential client comes in contact with your brand (and yes, you need one) they should feel wow’d from beginning to end.

There are only two kinds of advertising: Advertising that works and makes you money, or efforts that cost you money and don’t pay back. We’re here to make our clients money. We understand the cost/benefit ratio better than most.

We share our ideas on this site. It’s okay to steal our ideas, but when you realize that a good idea only works as well as its implementation, you may realize that you really do need us. At least, we hope that’s why you are here.

Our Ideas Are Worth
Stealing

Do people steal your ads and hang them on theIR wallS?

CREATE LUST • EVOKE TRUST
CHANGING PERCEPTIONS , TAKING NAMES

For Your INSPIRATION:
ADVERTISING THINKING

Amazon Freedive isn’t about ad revenue

Listening to APM Marketplace discuss the announcement of the new Amazon Freerive service that's teamed up with IMDB, they talked about the value to Amazon and the content providers through ad support. Trust us, this has nothing to do with ad dollars coming in, but...

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Podcasts for students of the craft of advertising

We at The Next Wave consider ourselves students of the craft of advertising. We continuously seek out and study the best thinking in the business and then, share it. Two of the greats in advertising recently were interviewed in podcasts; Alex Bogusky and Lee Clow. Lee...

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How to Prep for a Conference: Lessons Learned from NVSBE 2018

https://youtu.be/DZM_xGKHMyw This was our first National Veterans Small Business Engagement conference/trade show. We weren't alone, there were a lot of people there for the first time and some were overwhelmed. This is a big event, with a ton of opportunities. We...

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