The Next Wave launched the first phase of the Undercar Specialty Warehouse website with full exhaust system lookup. With over 80,000 individual sku’s on hand, helping consumers navigate to the proper part was key to designing an effective and efficient site. The second phase will be the launch of a wholesale price look-up to be followed by the actual shopping cart and checkout solution.
Within one week of the site launch, a customer drove over 70 miles with a printout of a complete system and bought it as a walk in customer.
Autoparts present a difficult implementation online because of the need to be able to look up year, make and model of a vehicle. The Next Wave was able to port a vendors data base to the web and integrate it with the clients internal systems to provide a solution at an affordable price.
Undercar Specialty Warehouse has been a Next Wave client since 1999 and has seen huge increases in walk-in sales since The Next Wave launched the “bearded guy” campaign in 2001.

At the 2003 Dayton Ad Club Hermes Awards. Gold ADDY’s for the television spot “The Art of Dentistry” for Dr. Joanne Gill, and for the newspaper ad, “Santa Calls It Quits” for the Dayton Bombers.

Three silver and five bronzes were also awarded to the smallest agency to take home multiple golds. The agency was also responsible for the theme, invitations and program books for the awards ceremony.

This is the 3rd year in a row that the agency has brought home Gold and the second to bring home multiple Golds.

For a complete listing of awards, see the award list on the site.

At the 2002 Dayton Ad Club Hermes Awards. Two Golds for Mendelson’s Liquidation Outlet newspaper ads and a magazine ad for Gerbers Tropical Fish and four silvers. See the awards section of the site for more information.