Undercar goes global

The Next Wave launched the first phase of the Undercar Specialty Warehouse website with full exhaust system lookup. With over 80,000 individual sku’s on hand, helping consumers navigate to the proper part was key to designing an effective and efficient site. The second phase will be the launch of a wholesale price look-up to be followed by the actual shopping cart and checkout solution.
Within one week of the site launch, a customer drove over 70 miles with a printout of a complete system and bought it as a walk in customer.
Autoparts present a difficult implementation online because of the need to be able to look up year, make and model of a vehicle. The Next Wave was able to port a vendors data base to the web and integrate it with the clients internal systems to provide a solution at an affordable price.
Undercar Specialty Warehouse has been a Next Wave client since 1999 and has seen huge increases in walk-in sales since The Next Wave launched the “bearded guy” campaign in 2001.