If retailers wonder why they don’t make money for 3 quarters of the year- it’s because they seem to forget that customers want deals everyday- not just 2 days a year.
Somewhere along the line- they’ve forgotten that customers always want things- like great service, prompt delivery, honest sales, product in stock, reliable products. Do you think people really enjoy standing in line for 3 days in the cold waiting for you to open your doors?
The old adage about “give a man a fish, he eats for a day, teach him how to fish and he eats for a lifetime” plays just as well in teaching customer behavior. By playing into this “Black Friday” madness you aren’t building customer loyalty, showing respect for your customer or delivering a positive shopping experience.
Remember when a few “lucky shoppers” were crushed to death in the stampede trying to get into a store for a “Black Friday” deal?
Relationship management is the key to building loyalty, trust and customer satisfaction- which all will lead to long term profitability. This “Black Friday”- show your customers some respect and leave the circus stunts for the competition- offering the first 10 customers some great deal- just pisses off the other hundred.
Is that your idea of “marketing” or is it desperation?