by Next Wave Team | Jun 14, 2005 | BMW Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Marketing & the Web, Search and Business, Web strategy
The great thing about hosting your blog as part of your site, is it vastly increases the number of search terms your potential customers could be looking for. Especially if you use your web stats to see what people are searching for.
Since so many of our competitors build sites that search engines either can’t find, or will give lousy results for (every page has the same description- or they use frames or .asp to build the site- and nothing useful shows up in the results) we decided to make it easy for our potential customers to comparison shop- we listed all of our peers on our site. So, the potential client will find a link to their site, after they’ve come to ours. We believe when they compare, they’ll see, we do good work.
It’s also fascinating to draw people through who may not need an agency, but, think we’re cool anyway. Our musings have gotten us links from all over. Our clients also benefit. Note, I’ve added who or what the competition is in parens- so you can tell right away who needs help on their sites search engine optimization (SEO)- some of these agencies and design firms have sites- but don’t have them tagged properly- or designed them in Flash- which search engines don’t like.
Here’s a list of search phrases from just a few days in June:
Keyphrases used on search engines
205 different keyphrases
\ the next wave\ marketing
23 second street hair salon dayton ohio (probably needs better tags on their site)
2821 green river drive
5 rivers metroparks
513 721-2272
614 east jeffrey columbus ohio
614-573-1010
614-792-0924
ad agencies
ad agency bghemagine (ad agency in Dayton- needs a better site)
ad ventures (ad agency in Dayton- needs a site)
ad ventures kettering ohio (ad agency in Dayton- needs a site)
advertising agencies and
advertising agencies dayton ohio
advertising agency
advertising agency dayton
advertising agency portfolio sample pdf
agencies that might be the next crispin porter adage
barefoot advertising (ad agency in Cincinnati- needs a better site)
barefoot design cincinnati (ad agency in Cincinnati- needs a better site)
bghemagine (ad agency in Dayton- needs a better site)
blf bash
blue dog productions (ad agency in Dayton- needs a better site)
bmw marketing mini
bmw tv spots sa
bonner street dayton ohio
boutique advertising agencies
brand marks
branding & package design
bridge worldwide cincinnati firm (ad agency in Cincinnati- needs a better site)
buchanan & associates (ad agency in Columbus- needs a better site) *
buchanan & associates advertising (ad agency in Columbus- needs a better site)
buchanan & associates dublin (ad agency in Columbus- needs a better site)
buchanan & associates ohio (ad agency in Columbus- needs a better site)
buchanan and associates columbus ohio (ad agency in Columbus- needs a better site)
buchanan associates (ad agency in Columbus- needs a better site)
buchanan associates advertising agency (ad agency in Columbus- needs a better site)
buchanan associates oh (ad agency in Columbus- needs a better site) - hey someone was REALLY trying to find them….
c 1 bmw 2005
category public relations consultants
chalk sidewalk advertising
citywide development
cloonan and associates (ad agency in Dayton- needs a better site)
cloonan centerville (ad agency in Dayton- needs a better site)
cnn
columbus ohio sbc advertising
conrad phillips & vutech inc.
conrad phillips and vutech inc columbus
consumer marketing agency channel big box
conversational advertising
creative boutique
creative department cincinnati ohio (ad agency in Cincinnati- needs a better site)
crime wave poster
crispin porter media agnostic
crystal synergy
crystal wraps
david esrati
david ogilvy wasting half money
dayton advertising
dayton advertising agencies
dayton advertising agency
dayton bombers
dayton cincinnati advertising
dayton creative printing (print shop in Dayton- probably needs a better site)
dayton next wave
dayton oh cobbler
dayton poetry slam
design companies
design firms troy ohio
dove bodywash ads
dreamteam radio
earthlink-peoplepc-wssynd
find abc book of the wave with images
first wave dayton
five rivers metroparks
gerber tropical fish
gerbers aquarium dayton
gjpadvertising (ad agency in Cincinnati and Toronto- needs a better site- flash kills search engines! Gee Jeffrey and Partners should hire us to do their “creative persuading” - first thing to get rid of is “gjp” reads like gip- as in they gipped me off….)
graphic design
graphic design companies
graphica columbus ohio
graphica dayton ohio (design firm in Dayton- needs a better site)
guru vinyl record single respect the architect
hate it or love it sample
hauer music
hermes advertising
honda ridgeline truck tv commercial theme song
if you want to change the world better tools
imagine nation dayton ohio (ad agency in Dayton- needs a better site)
ipod hate
j walter thompson
jeff and flash wmms
jewelery tv
joint venture advertising dayton (ad agency in Dayton- needs a better site)
joint venture advertising dayton ohio (ad agency in Dayton- needs a better site)
lamar advertising toledo ohio
libby perszyk kathman cincinnati ohio (design firm in Cincinnati- needs a better site)
lionel freeman
local television news branding
logo factory
logo wave
lpk cincinnati ohio (design firm in Cincinnati- needs a better site)
lpk graphic design in cincinnati oh (design firm in Cincinnati- needs a better site)
lpk ohio (design firm in Cincinnati- needs a better site)
main title sequence
manistique lakes drive ohio
mansions for sell
mark philips salon
marketing ideas for seminary
marketing innovation
matt the cat wmms
mendelson jewelers
mendelsons
mercedes $ 2.4 million car
mercedes 2.4 million
michelle murphy
million dollar trucks
mini scooters columbus ohio
money back news abc fox ipod apple
next wave
next wave advertising
next wave buying television stations
next wave chair
next wave dayton ohio
next wave design
next wave logo
next wave marketing
next wave television
ninjamarketing
nip/tuck opening credits
old mansions
opening title sequences
opening title word
pacchia
packaging pizza
penny ohlman… (ad agency in Dayton- needs a better site)
philips brand awareness
philips tv spot
pizza design
pizza factory
pizza packaging factory
pizza wave
plum ludlow street
poetry about tropical fish
production companies
radio positioning strategy
real art (“Digital design” firm in Dayton- needs a better site)
real art design group dayton oh (“Digital design” firm in Dayton- needs a better site)
real art design group dayton ohio (“Digital design” firm in Dayton- needs a better site)
restaurant t-shirt
restaurant t-shirt
rivets inc advertising (ad agency in Columbus- needs a better site)
ron foth advertising columbus ohio (ad agency in Columbus- needs a better site)
sabatino/day advertising cincinnati (ad agency in Dayton- needs a better site)
sample portfolio advertising
self promotion packaging
shumsky enterprises ohio
sidewalk advertising chalk
site thenextwave.biz
six feet under intro title sequence
sounds for radio spots
stephens advertising (ad agency in Dayton- needs a better site)
stephens advertising dayton ohio (ad agency in Dayton- needs a better site)
synergy packaging
t shirt designs for restaurants
tdh marketing (ad agency in Dayton- needs a better site)
technoconnecto
television branding
the next wave
the next wave business
the next wave david
the next wave dayton
the next wave dayton oh
the next wave design
the rivets columbus ohio advertising (ad agency in Columbus- needs a better site)
thenextwave.biz
turner marketing dayton ohio (ad agency in Dayton- needs a better site)
under car specialty
undercar specialty warehouse
united way of columbus ohio advertising agency
urban real estate
versicom commuications dayton ohio
victory wholesale
visual marketing associates dayton (design firm in Dayton- needs a better site)
visual marketing associates dayton ohio (design firm in Dayton- needs a better site)
walmart traitor
water radio
wave designs
wave graphic
wave logo
wave promotion
we build excitement pontiac advertising
westerville advertising- powers
what is a good advertising
wilson advertising dayton oh (ad agency in Dayton- needs a site)
wilson advertising dayton ohio (ad agency in Dayton- needs a site)
wilson advertising miamisburg ohio contact (ad agency in Dayton- needs a site)
wmms 101 bumper sticker
wmms cleveland t-shirts
www.the wave.com
www.thenextwave.biz
yeck brothers group (ad agency in Dayton- needs a better site)
young isaac inc advertising agency (ad agency in Columbus- needs a better site)
ze design dayton ohio (ad agency in Dayton- needs a better site)
If we can build this kind of site traffic for our site- imagine what we can do for you.
* Jan 19 2006, it seems that the folks at Buchanan & Associates got the message- they now have a new site- but, for the life of me- I’ m wondering what they are doing. It’s some kind of “agency seekers!” site- a take off on a search engine interface- they call it the “The Most Biased Search Engine in the World™” and think they are slick- but there is nothing to search there- so how people will find it- I’m not sure. They should probably head to one of our Blogosopher seminars
by Next Wave Team | Jun 1, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
Checking your site stats can tell you things. Lo and behold, our top-referring page for May 05 was from Adrants.com, and that came at the end of the month.
Adrants is an advertising industry site with constantly updated news and opinion. Named the number one advertising blog by Fast Company, and AdAge named it the number one “website you should bookmark” it’s an interesting site to keep you informed on the latest trends in advertising, including guerrilla campaigns by The Next Wave.
Found another article- from an Italian site called www.ninjamarketing.it- the Google translation is entertaining:
Agency makes publicity with techniques from road
“An agency of the Ohio has made publicity using technical of guerrilla marketing to a held seminary gives to the Lautenslager, Co-author of the book “Guerrilla Marketing in 30 days”. The participants to the seminary, clearly professionals interested to the not conventional techniques, have been received from numerous simply written provocative messages with of the gessetti color to you on the walls. In this way agency The Next Wave has intentional to above all demonstrate to the own creativity and the ability to create campaigns of impact to low budget.”
see the whole thing in Googlish- here: ninjamarketing
If you want to know what it really says- my father provided a proper translation from the Italian (he’s fluent in 5 languages)
“Agency uses street marketing to plug itself
An Ohio agency advertised itself by using guerrilla marketing at a seminar held by Al Lautenslager, co-author of “Guerrilla Marketing in 30 days.” Participants at the seminar, clearly professionals interested in unconventional techniques, ran into numerous provocative message simply scribbled on the walls (sic) with chalk. In this way, The Next Wave agency wanted to demonstrate its own creativity and, above all, how to run a campaign at a low budget.”
Note- Google is great for finding things, not so good as a translator.
See, this guerrilla stuff really works. Our ideas have always been too big for Dayton, now we’re proving it.
Yeah, we know what you think on this one…
by Next Wave Team | May 26, 2005 | Everything You Want to Know About Advertising, Future of TV, Marketing & the Web
All right, quick- this is a test. You want to buy TV spots in Columbus OH on the broadcast stations. So you do a google search on TV Stations, Columbus OH and then start chasing down results- this should be easy, right?
NOT.
You know you want to find ABC, NBC, CBS, FOX, WB and then you want to find an e-mail for the Local Sales Manager. I could find 2 of 5. Even finding the phone number for the WB/UPN affiliate was a pain, because THEY TOOK THEIR WHOLE SITE OFFLINE and put up a holding page- with NO CONTACT information. How lame is that?
Seriously, they want people to buy advertising from them, an electronic media, and that is the best they can do?
You have to wonder where local stations find their General Managers, because none that I’ve met seem to understand the power of integration between the web and TV, just look at their sites. Most stations, especially the big news sites, seem to be buying prepackaged templates in the same way they buy their graphics packages. If you’ve seen one site, you’ve seen them all- branding, format, content, it’s all the same.
Didn’t anyone explain the power of differentiation to these people? Do they understand their unique ability to build community (something radio used to excel at, before they became a conglomerate)?
So, after tracking down the phone number of the affiliate (not easy, because almost all the links I found were back to the worthless site) I asked for the Local Sales manager- and of course got voice mail, for her, for her assistant, so back to the receptionist, who could give me the e-mail address I needed.
If you are making it this hard for people to find the person to buy from you, you’re in trouble- especially if you are supposed to be an expert in helping your customers drive sales in their businesses.
But, don’t worry the TV stations weren’t as bad as the guy from COTA, the bus company in Columbus, who is supposed to sell ads on the side of buses. I found the site easily, but all the pages for advertising were “being updated and not available at this time” and when I called and asked to be connected, his number was disconnected!
That, my friends, is the ultimate disconnection between a media outlet and the buyer.
So, go look at your own site and examine how easy is it to find a way to initiate a business relationship. It should never be more than one click away. And always have a phone number visible.
What do you think?
here is a link to a guy who has a lot to say about the future of broadcasting- Donatacom.com
here is a link to a blog that talks about TV stations outsourcing their sites and it references a really good article on it.
Outsourcing News Sites May Prove Short-Sighted for Local TV Stations
Just remember- it’s not all about news, it’s also about building community, for those stations that don’t have news operations.
Also found this funny link to look alike logos for TV stations- see what 7 looks like across the country- esp. funny, when your call letters, your dial position- mean NOTHING! Who does these brands? Is there any hope?
by Next Wave Team | May 16, 2005 | Careers in Advertising, Everything You Want to Know About Advertising, Marketing & the Web
Interesting term I encountered today- “Me Media”- describing TiVo and iPods as way people will take control of their media. If you are a “broadcaster” mark my words- your days are numbered. Same goes for anyone providing content tied to atoms (newspapers, magazines, books etc.) To steal the phrase from the IBM campaign- it’s an on-demand world.
The article: http://www.washingtonpost.com/wp-dyn/content/article/2005/05/13/AR2005051301065.html
It’s the Washington Post- I hope it’s a fixed free link.
What do you think?
by Next Wave Team | Feb 27, 2005 | Everything You Want to Know About Advertising, Future of TV, Marketing & the Web
Quick, who’s your agent? Don’t have one? Not an actor or a pro sports jock? Don’t worry, we don’t call them that yet, and it may not be the term du jour, but it’s one that will be critical in the next ten years.
An agent is going to filter content for you, and hopefully just you. Current examples are when you shop at Amazon and you get all those suggestions- “people who bought “Potato chip collecting for dummies” also bought… or when my TiVo selects shows I may like based on what I watch. Mass marketers feared the 500 channel universe because audiences would fragment making it increasingly to introduce new products like the square potato chip, while niche marketers were celebrating the advent of the potato chip network, which featured chips, chips and more chips, 24 hours a day.
If there is one problem that hasn’t been solved yet for the coming TV over IP, it’s how to let audiences know what shows are worth buying and what isn’t. The great thing is, we will no longer have to have an assigned date and time to watch the first episode of “The Potato Chip masters,” it will be available on demand, any time we want, for as long as we want.
Agents will make all the difference. Radio used to be the primary agent for the music industry, you’d hear a song, like it, and go buy it. The second level agents were your friends, the guy at the record store and music magazines. Now, with idiots like Clear Channel homogenizing radio nationwide, local record stores a dying industry, you are left with friends. These days communities of like minded connoisseurs are getting together on the web and invariably, a few people become the influencer of the group- these are the new “agents” of influence, and over the next 10 years they will become more and more important to anyone selling anything.
You will need a network of agents and communities for them to infiltrate. You will also need agents to steer you to the communities, but these already exist, to an extent in search engines. If you search, and the community is solid, it should show up in the first 10 screens of your search. Communities are still learning their way to build themselves. We have yahoo groups to join, and there are peer networks like myspace, tribe and friendster, and specialty sites that focus on topics like Slashdot that bring people interested in the same thing together, over time, these will become your filters for your personal information system, through RSS feeds and AI agents that sort and aggregate content based on your interests- think of it as askjeeves meets a real butler/friend/teacher type.
If there is one-reason newspapers are having such a hard time keeping subscribers it’s because they never really understood their role as agents for a local community. They were supposed to be the one stop agent for their community first, regional second and national and global third. It was up to them to make the regional up to global relevant to their local community, and to be the leader in pollinating the local leaders.
This brings up something; all agents have ranks. Sort of like the military, only different. It’s not the number of people that you influence and direct that is most important, it’s the number of other agents. The agent system is viral in nature, and the number of nodes of influence you reach are critical to the rank you will achieve.
Explaining viral marketing is a subject for another entry. But for now, take a look around and think- who ARE your agents, and what are they doing for you?
I’d love to hear what you think.
