by Next Wave Team | Jun 22, 2005 | Advertising, Everything You Want to Know About Advertising
Sony.
It was the brand that everyone wanted to beat in electronics.
They were the innovators.
They were the leader.
Now they are playing catch up.
A gaijiun is in charge, and they are playing shuffleboard on the Titanic re-arranging their agency rosters.
Instead of being smart- like when IBM stopped using 50 agencies and gave it all to Ogilvy, Sony is still “spreading the wealth.”
If you need any further clue that they don’t have a clue- look at the roster shop Bagby and Company website. Not only is the site about as fascinating as a rock in a stream, it’s technically a failure- not showing up for shit in google:
Web Results 1 - 4 of about 7 from bagbyco.com for . (0.28 seconds)
Meetings and Events Video 3
A full service marketing communications firm that develops and executes strategic
branding initiatives - delivering the right message to the right audience at the …
www.bagbyco.com/content/me3-quicktime.html - 4k - Supplemental Result - Cached - Similar pages
Bagby and Company Inc.
who we are.
www.bagbyco.com/content/opportunities.html - 3k - Supplemental Result - Cached - Similar pages
[FLASH] bagbyco.com/bagbyco_tempSite.swf
File Format: Shockwave Flash
Similar pages
Bagby and Company Inc. Brand Expressionism.
www.bagbyco.com/ - 2k - Cached - Similar pages
In order to show you the most relevant results, we have omitted some entries very similar to the 4 already displayed.
If you like, you can repeat the search with the omitted results included.
This is the best that Sony can find?
No wonder, they are no longer like no other.
by Next Wave Team | Jun 21, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
If there is one industry that believes in advertising- but doesn’t understand it- it’s car dealers.
Formulaic, stupid, boring, and inept. If I have to hear “drive a little, save a lot” or “home of the low priced cars” one more time, I think I’m going to puke. Face it, they all sell the same thing as everyone else- a car- made in some factory far away- that’s exactly the same as the car their competitor has on their lot.
So, price and product are not the way to go. But, they still do.
Big egos also are hard at work in this business- so the owner of the dealership thinks that they need to be in the ad, on the marquee, and even stick their name on the back of your brand new car with some cheap sticker.
So, when I found these “Trunk monkey” ads at first I thought it was a production company poking fun at car dealers- but low and behold- it’s for real. Suburban Auto Group in Sandy Oregon is the home of the “Trunk Monkey”- a chimp who lives in your trunk and can do everything from buy off a cop to deliver your baby- I’m not kidding.
Entertaining- yes, enjoyable- yes, makes you want to visit the site- yes, makes you feel good about Suburban Auto Group- yes- and they even have a hip logo.
If only the car dealers in Dayton- especially our nearby neighbor, Frank Z Auto Group, who spends crazy money in the Dayton Daily News, would wake up to the power of good advertising.
Enjoy!
A little more research- and of course I find more to the story: The ads were created by R-west.com in Portland OR (their site sucks btw- all Flash- practically kills Firefox on the Mac) and then syndicated to other dealers. In Canada- they were banned for violence, and then PETA complained. For more than you can stand to know about Trunk Monkeys- see of course: trunkmonkey.com
Still wouldn’t hurt for Frank Z to take a look.
What do you think?
by Next Wave Team | Jun 17, 2005 | Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web
You’ve never heard of Ruder- Finn- but, you will.
Sooner or later- someone is going to e-mail you a Mr. Piccassohead- and then you will want to do one too.
What is a Mr. Piccassohead you ask? Well, it’s a Mr. Potato head in 2D online- with Picasso inspired parts to assemble. When you are done- you send it to someone- and they go to the site- and admire your work. While you are at Mr. Picassohead you see the Ruder-Finn logo- and you can click to their site- and read about how their creativity delivers- which it did- it delivered you to their site.
This is an example of viral marketing- where each person you contact, then contacts someone else- and it spreads- just like a virus. There have been other examples of viral marketing- subservientchicken.com for Burger King by Crispin Porter Bogusky helped up the sales of the new BK tender crisp chicken sandwich jump over 270%, Carl’s Jr. is scoring points with a naughty Paris Hilton video that is “too hot for TV” to hawk their latest belly buster. If CKE Restaurants had run the spot on TV it would have cost them millions, by producing a spot that was controversial, they got millions in free media exposure. This is what viral marketing/ PR ploy’s are all about.
The difference between Mr. Picassohead and Spicy Paris- is the difference between art and porn. But, considering the audience for fast food is hormonally charged young men- they are both effective.
Viral is here to stay. The original online viral campaign was for free e-mail, with a message on the bottom of every hotmail delivered e-mail asking you to sign up for hotmail. It’s come a long way since then. We’ve only just seen the beginning.
“I love you too, but…. (ode to Roy Lichtenstien)
a Mr. Picassohead drawing by Atalie Gagnet
What do you think?
by Next Wave Team | Jun 16, 2005 | Everything You Want to Know About Advertising, Marketing & the Web, Web strategy
Really Simple Syndication, RSS, is another reason a blog is a great addition to any website.
The biggest problem for our clients is that they think they have to write about everything themselves- and they hate to write. Not so-
you can fill your blog up with links to what others write-
like this really insigntful piece by Kevin Hale of Particletree.com on the importance of RSS- I suggest you take a read- “The importance of RSS”
I wrote earlier about people acting as guides to content- filters- Kevin calls them “Salesmen/Connector/Maven” - I’m sure there are other terms out there, if you hear of them- let me know.
RSS is the mechanism for portals that will do what portals are supposed to do- but, the other part of it is that they can replace sending out opt-in e-mail. Apple has integrated RSS into OS X 10.4 “Tiger” and there are lots of other reader options. I use the extension “Sage” for Firefox and track about 40 feeds. When browsing in Firefox, it you arrive at a page that has a feed, a small orange RSS icon appears in the bottom right of the window next to the window resize handle, click on it and it will bookmark the feed- which you save to a feed folder in Firefox. Before long, RSS will be as ubiquitous as a browser.
What do you think?
by Next Wave Team | Jun 14, 2005 | BMW Advertising, Crispin Porter + Bogusky, Everything You Want to Know About Advertising, Marketing & the Web, Search and Business, Web strategy
The great thing about hosting your blog as part of your site, is it vastly increases the number of search terms your potential customers could be looking for. Especially if you use your web stats to see what people are searching for.
Since so many of our competitors build sites that search engines either can’t find, or will give lousy results for (every page has the same description- or they use frames or .asp to build the site- and nothing useful shows up in the results) we decided to make it easy for our potential customers to comparison shop- we listed all of our peers on our site. So, the potential client will find a link to their site, after they’ve come to ours. We believe when they compare, they’ll see, we do good work.
It’s also fascinating to draw people through who may not need an agency, but, think we’re cool anyway. Our musings have gotten us links from all over. Our clients also benefit. Note, I’ve added who or what the competition is in parens- so you can tell right away who needs help on their sites search engine optimization (SEO)- some of these agencies and design firms have sites- but don’t have them tagged properly- or designed them in Flash- which search engines don’t like.
Here’s a list of search phrases from just a few days in June:
Keyphrases used on search engines
205 different keyphrases
\ the next wave\ marketing
23 second street hair salon dayton ohio (probably needs better tags on their site)
2821 green river drive
5 rivers metroparks
513 721-2272
614 east jeffrey columbus ohio
614-573-1010
614-792-0924
ad agencies
ad agency bghemagine (ad agency in Dayton- needs a better site)
ad ventures (ad agency in Dayton- needs a site)
ad ventures kettering ohio (ad agency in Dayton- needs a site)
advertising agencies and
advertising agencies dayton ohio
advertising agency
advertising agency dayton
advertising agency portfolio sample pdf
agencies that might be the next crispin porter adage
barefoot advertising (ad agency in Cincinnati- needs a better site)
barefoot design cincinnati (ad agency in Cincinnati- needs a better site)
bghemagine (ad agency in Dayton- needs a better site)
blf bash
blue dog productions (ad agency in Dayton- needs a better site)
bmw marketing mini
bmw tv spots sa
bonner street dayton ohio
boutique advertising agencies
brand marks
branding & package design
bridge worldwide cincinnati firm (ad agency in Cincinnati- needs a better site)
buchanan & associates (ad agency in Columbus- needs a better site) *
buchanan & associates advertising (ad agency in Columbus- needs a better site)
buchanan & associates dublin (ad agency in Columbus- needs a better site)
buchanan & associates ohio (ad agency in Columbus- needs a better site)
buchanan and associates columbus ohio (ad agency in Columbus- needs a better site)
buchanan associates (ad agency in Columbus- needs a better site)
buchanan associates advertising agency (ad agency in Columbus- needs a better site)
buchanan associates oh (ad agency in Columbus- needs a better site) - hey someone was REALLY trying to find them….
c 1 bmw 2005
category public relations consultants
chalk sidewalk advertising
citywide development
cloonan and associates (ad agency in Dayton- needs a better site)
cloonan centerville (ad agency in Dayton- needs a better site)
cnn
columbus ohio sbc advertising
conrad phillips & vutech inc.
conrad phillips and vutech inc columbus
consumer marketing agency channel big box
conversational advertising
creative boutique
creative department cincinnati ohio (ad agency in Cincinnati- needs a better site)
crime wave poster
crispin porter media agnostic
crystal synergy
crystal wraps
david esrati
david ogilvy wasting half money
dayton advertising
dayton advertising agencies
dayton advertising agency
dayton bombers
dayton cincinnati advertising
dayton creative printing (print shop in Dayton- probably needs a better site)
dayton next wave
dayton oh cobbler
dayton poetry slam
design companies
design firms troy ohio
dove bodywash ads
dreamteam radio
earthlink-peoplepc-wssynd
find abc book of the wave with images
first wave dayton
five rivers metroparks
gerber tropical fish
gerbers aquarium dayton
gjpadvertising (ad agency in Cincinnati and Toronto- needs a better site- flash kills search engines! Gee Jeffrey and Partners should hire us to do their “creative persuading” - first thing to get rid of is “gjp” reads like gip- as in they gipped me off….)
graphic design
graphic design companies
graphica columbus ohio
graphica dayton ohio (design firm in Dayton- needs a better site)
guru vinyl record single respect the architect
hate it or love it sample
hauer music
hermes advertising
honda ridgeline truck tv commercial theme song
if you want to change the world better tools
imagine nation dayton ohio (ad agency in Dayton- needs a better site)
ipod hate
j walter thompson
jeff and flash wmms
jewelery tv
joint venture advertising dayton (ad agency in Dayton- needs a better site)
joint venture advertising dayton ohio (ad agency in Dayton- needs a better site)
lamar advertising toledo ohio
libby perszyk kathman cincinnati ohio (design firm in Cincinnati- needs a better site)
lionel freeman
local television news branding
logo factory
logo wave
lpk cincinnati ohio (design firm in Cincinnati- needs a better site)
lpk graphic design in cincinnati oh (design firm in Cincinnati- needs a better site)
lpk ohio (design firm in Cincinnati- needs a better site)
main title sequence
manistique lakes drive ohio
mansions for sell
mark philips salon
marketing ideas for seminary
marketing innovation
matt the cat wmms
mendelson jewelers
mendelsons
mercedes $ 2.4 million car
mercedes 2.4 million
michelle murphy
million dollar trucks
mini scooters columbus ohio
money back news abc fox ipod apple
next wave
next wave advertising
next wave buying television stations
next wave chair
next wave dayton ohio
next wave design
next wave logo
next wave marketing
next wave television
ninjamarketing
nip/tuck opening credits
old mansions
opening title sequences
opening title word
pacchia
packaging pizza
penny ohlman… (ad agency in Dayton- needs a better site)
philips brand awareness
philips tv spot
pizza design
pizza factory
pizza packaging factory
pizza wave
plum ludlow street
poetry about tropical fish
production companies
radio positioning strategy
real art (“Digital design” firm in Dayton- needs a better site)
real art design group dayton oh (“Digital design” firm in Dayton- needs a better site)
real art design group dayton ohio (“Digital design” firm in Dayton- needs a better site)
restaurant t-shirt
restaurant t-shirt
rivets inc advertising (ad agency in Columbus- needs a better site)
ron foth advertising columbus ohio (ad agency in Columbus- needs a better site)
sabatino/day advertising cincinnati (ad agency in Dayton- needs a better site)
sample portfolio advertising
self promotion packaging
shumsky enterprises ohio
sidewalk advertising chalk
site thenextwave.biz
six feet under intro title sequence
sounds for radio spots
stephens advertising (ad agency in Dayton- needs a better site)
stephens advertising dayton ohio (ad agency in Dayton- needs a better site)
synergy packaging
t shirt designs for restaurants
tdh marketing (ad agency in Dayton- needs a better site)
technoconnecto
television branding
the next wave
the next wave business
the next wave david
the next wave dayton
the next wave dayton oh
the next wave design
the rivets columbus ohio advertising (ad agency in Columbus- needs a better site)
thenextwave.biz
turner marketing dayton ohio (ad agency in Dayton- needs a better site)
under car specialty
undercar specialty warehouse
united way of columbus ohio advertising agency
urban real estate
versicom commuications dayton ohio
victory wholesale
visual marketing associates dayton (design firm in Dayton- needs a better site)
visual marketing associates dayton ohio (design firm in Dayton- needs a better site)
walmart traitor
water radio
wave designs
wave graphic
wave logo
wave promotion
we build excitement pontiac advertising
westerville advertising- powers
what is a good advertising
wilson advertising dayton oh (ad agency in Dayton- needs a site)
wilson advertising dayton ohio (ad agency in Dayton- needs a site)
wilson advertising miamisburg ohio contact (ad agency in Dayton- needs a site)
wmms 101 bumper sticker
wmms cleveland t-shirts
www.the wave.com
www.thenextwave.biz
yeck brothers group (ad agency in Dayton- needs a better site)
young isaac inc advertising agency (ad agency in Columbus- needs a better site)
ze design dayton ohio (ad agency in Dayton- needs a better site)
If we can build this kind of site traffic for our site- imagine what we can do for you.
* Jan 19 2006, it seems that the folks at Buchanan & Associates got the message- they now have a new site- but, for the life of me- I’ m wondering what they are doing. It’s some kind of “agency seekers!” site- a take off on a search engine interface- they call it the “The Most Biased Search Engine in the World™” and think they are slick- but there is nothing to search there- so how people will find it- I’m not sure. They should probably head to one of our Blogosopher seminars
by Next Wave Team | Jun 13, 2005 | Advertising, BMW Advertising, Brand Relevancy, Everything You Want to Know About Advertising
I ride a BMW motorcycle. I think they may make one of the finest touring motorcycles in the world. Smooth, quiet, responsive, reliable and a joy to ride, that’s my bike. (mine is an 1996 R1100RS)
They’ve been making BMW motorcycles since 1923. Not quite as long as Harley Davidson, but long enough. So, invariably, I’m out riding, meet someone, and they say “I didn’t know BMW made motorcycles.”
Which says to me, someone in advertising dropped the ball.
That’s the sentiments of the people I know who work at BMW motorcycle dealerships- the ads suck. I’ve seen a few, and frankly, I agree. But, what’s even more amazing is that a few years ago, someone caught on to the “universal truth” about BMW motorcycles, and crafted a line for a t-shirt that worked: “I didn’t know BMW made cars until I passed one” BMW motorcycles.
Yeah, every BMW rider who didn’t own a BMW car (and there are quite a few) wanted one. Unfortunately, someone at BMW marketing in the car division thought that this campaign concept was blasphemous. No more t-shirts.
Way to kill a great idea. So, even if I ride the ultimate riding machine, I can’t proudly proclaim my love of my bike in an entertaining way, that solves one of their major marketing problems, because some brand manager just doesn’t get what makes this advertising stuff work.
If anyone at BMW motorrad in Woodcliff Lake NJ is interested in talking to an agency that might be able to explain how to make BMW motorcycle advertising work, give us a call.
What do you think?
