It was the brand that everyone wanted to beat in electronics.
They were the innovators.
They were the leader.
Now they are playing catch up.
A gaijiun is in charge, and they are playing shuffleboard on the Titanic re-arranging their agency rosters.
Instead of being smart- like when IBM stopped using 50 agencies and gave it all to Ogilvy, Sony is still “spreading the wealth.”
If you need any further clue that they don’t have a clue- look at the roster shop Bagby and Company website. Not only is the site about as fascinating as a rock in a stream, it’s technically a failure- not showing up for shit in google:
Web Results 1 - 4 of about 7 from bagbyco.com for . (0.28 seconds)
Meetings and Events Video 3
A full service marketing communications firm that develops and executes strategic
branding initiatives - delivering the right message to the right audience at the …
www.bagbyco.com/content/me3-quicktime.html - 4k - Supplemental Result - Cached - Similar pages
Bagby and Company Inc.
who we are.
www.bagbyco.com/content/opportunities.html - 3k - Supplemental Result - Cached - Similar pages
File Format: Shockwave Flash
Bagby and Company Inc. Brand Expressionism.
www.bagbyco.com/ - 2k - Cached - Similar pages
In order to show you the most relevant results, we have omitted some entries very similar to the 4 already displayed.
If you like, you can repeat the search with the omitted results included.
This is the best that Sony can find?
No wonder, they are no longer like no other.