Dear Candidate, do not send an email to “whom it may concern” asking “if we’re hiring” or “employment opportunities.”
Wait, I think I’ve written this post before? See this entire section “Careers in advertising.”
This post will be the latest in the category, which had 44 posts already. But, since an applicant who didn’t bother to read any of the posts chastised us for sending it to them as helpful advice, after they sent a “To whom is may concern” email, saying we hadn’t updated it since 2012- here’s the update: it’s still all relevant.
You are the product. Sell us you. Not how great you are, but what you can do for us. How you can help us make money- for our firm, for our clients. What skills do you bring to the table that we don’t have already? What’s the brief that you are the solution to?
And while you may have gone to “a top ranked communications school” so did at least 100 others. Differentiate yourself from them as well as everyone else looking for a job.
And, we still expect you to know our name, and tell us what you can do for us. Don’t expect us to guess that you are a social media goddess, or a talented video editor. Give us that up front. Then prove it.
We’re also going to start looking you up. We’ll look at your facebook posts, we’ll look at your twitter feed, your instagram, your Linkedin. We want to know how you think, what you find fascinating, what you’ve read, watched, involved yourself in. So by all means, include those links.
Hopefully, you’ve done the same with us. You know what kind of work we do, why we do it, who we do it for. That you idolize our idols goes a long way (that we’re you’re idols makes us think you’ve set your sights too low).
And while we have lots of great advice on our site on getting a job- you can find more good insight here:
- So you want to work in an ad agency?
- Getting a job in advertising: top 10 tips (hint to Americans, CV is brit for resume).
- Top 5 Mistakes of Advertising Job Seekers
And note, these are tops in our Google search- and they are from 2012 as well.
We concur that you should have read “Hey Whipple, Squeeze This” by Luke Sullivan, because, well, he’s a friend, a client, and we host his site. Our CCO is in the index of the fifth edition with two mentions. We also have our “booklist” with our top reading suggestions, in addition to the trade mags and sites.
One last hint, while you may have caught a typo in our not so carefully written response to your lame attempt to work here, criticizing us for mentioning people like Alex Bogusky or Dan Weiden on our site might have a little more effect if it wasn’t for the fact that we actually know these people.