by Next Wave Team | Aug 10, 2007 | Brand Relevancy, Change the world, Differentiating Your Brand, Everything You Want to Know About Advertising, Marketing & the Web, Practical Marketing 101, Public Relations in the Web 2.0 world, Retail
The line was too long for our rushed lunch in Chicago to eat at Roti. But the place was so cool, we decided to stop in and take a look after the rush was over.
Very cool- looked like it was worth the wait, nice design, fascinating menu (which I picked up to bring home to Dayton) and so I thought I’d snap a few pictures for my mental library of things I like-
that’s when the owner rushed up and told me “No pictures” and gave me the third degree on why I might want to take pictures. Well, I was going to say something wonderful about his place, but now, I’d rather just share this story on how to make a really crappy first impression.
roti - chicago, illinois
Roti was founded as a collaboration between friends with a vision to bring Mediterranean food to the casual restaurant marketplace, with an emphasis and focus on healthy alternatives, freshness and superior quality.
Since I wasn’t allowed to take pictures- I’ll have to share the ones from their site. Readily available- to everyone.
In a networked world you are not in control- your customers are, and good or bad, they tell everyone.
Which is what I just did.
by Next Wave Team | Aug 9, 2007 | Advertising, Apple Advertising, Change the world, Everything You Want to Know About Advertising, Future of advertising, Future of TV, Marketing & the Web, Public Relations in the Web 2.0 world, Secrets of Great Advertising, Web strategy
I don’t have time to sit and watch Steve Jobs introduce the new iMac and iLife while tethered to my high speed connection- but, man, this would be great to watchon my iPhone on the plane to Chicago tomorrow, so I bop on over to Apple’s site and there it is:
Apple - QuickTime - Apple Special Event - August 2007
Watch Apple CEO Steve Jobs unveil the all-new, redesigned iMac and demo new features in iLife 08, iWork 08, and .Mac. See the video-on-demand event right here, exclusively in QuickTime and MPEG-4.Voiceover users click here to listen to keynote address.
The problem- even with Quicktime Pro, I can’t save it to my desktop because they have it as streaming media… oops. Went to the iTunes store- and it’s not there either.
Either you fully embrace the idea of video anywhere anytime or you don’t.
Lesson to marketers: make your video, commercial, training film, industrial video available to anyone, to watch anytime if you want to get maximum bang for your marketing dollar.
by Next Wave Team | Aug 9, 2007 | Advertising, Advertising humor, Careers in Advertising, Everything You Want to Know About Advertising, Future of advertising, Great Ad Agencies, Procter & Gamble Advertising, VW advertising
Just a few weeks ago, Ad Age was lamenting the future of CMO’s with their short stints at the top. Next thing you know, they are popping up in their own tv spots.
This morning at the gym, in the span of 2o minutes, I saw two spots featuring CMO types:
Adrants » Old Spice Stakes Claim to Tony Stewart’s Armpits
The grand old deodorant brand hits us again with a spot called Armpit for its Collector’s Edition. Compiled by Wieden Kennedy, it begins and ends with the maniacal laughter of the company’s “marketing president,” Alex Keith.
The spot’s theme is how the CMO scored a success by sponsoring NASCAR driver Tony Stewart’s armpits as ads for Old Spice. Old Spice wants you to visit the excitement at www.tonystewartsarmpits.com
The second CMO as rockstar sighting was a Coors ad- probably about drinking responsibly. However, I can’t find any reference to the spot, or the CMO (other than Coors has a new CMO) anywhere. The fact is- no consumers care who the CMO is- or what they think, much less than they care who the CEO is- unless you are Steve Jobs.
Advertising isn’t about you- the marketer, it’s about what interests the customer.
And although those of us in the business were caught up in the Julie Roehm scandal at Wal-Mart, and dismayed when VW ditched Kerri Martin- consumers don’t care.
The idea of elevating CMO to rockstar status needs to go away.
