by Next Wave Team | Oct 4, 2005 | Advertising Case Studies for The Next Wave, Design, Everything You Want to Know About Advertising, How To Select An Ad Agency, Low Budget Advertising, The Craft Of Advertising
Sometimes things happen beyond your control. Sometimes they are good things, and sometimes, they are not so good. We have done award winning posters for the 2nd Street Public market for the last few years. People want to steal the posters. One woman told me her boss decorated his living room based on our color scheme for a poster- and had it framed on the wall. We’ve talked about selling copies of the poster, that’s the difference between good and great.
As Howard Luck Gossage said “people don’t read ads, they read what interests them- and sometimes it’s an ad.” These posters are interesting, people read them- well, we’ll let you pick-
this year, before we were scheduled to be done with the poster, another publication was going to press and a page was donated- as was the labor, there is a saying, you get what you pay for… so compare:
The “Free” poster or:
The Next Wave poster. (click on image to enlarge)
What do you think?
by Next Wave Team | Oct 4, 2005 | Everything You Want to Know About Advertising
The Next Wave is owned by a Service Disabled Veteran- that makes us a Service Disabled Veteran Owned Business. We are also small enough, to be a SBU or Small Business Unit. We are located in a economically disadvantaged area and our employees live within it, that makes us 100% HUB Zone qualified. The State of Ohio DAS (Department of Administrative Services) EDGE Certificate (Encouraging Diversity, Growth and Equity) has granted us special status. We operate in the following NAICS codes:
54143 Graphic Design
541810 Advertising agencies
541613 Marketing Consulting Services
541511 web development
518210 web hosting
512110 video production
and if that isn’t enough to get you excited- we do good work too.
We are a founding member of VOB108; a group of Veteran business owners who are trying to navigate the maze of Federal Contracting opportunities and start winning government contracts.
By law, Federal buyers are to direct a percentage of funds to Veteran owned businesses, yet, the obstacles put in front of the small business owner to comply with all the purchasing requirements is monumental. To get a GSA schedule requires filling out a ream of paper and then a six-month wait- just to be able to tell the Government what you charge for various services.
If you are a large business involved with Federal purchasing and would like a sub-contractor to help meet your requirements, we are more than happy to work with you.
If you are a fellow SDVOB or VOB or SBU that wants to team with us, let us know as well – and if you are in the Dayton Ohio area consider joining VOB108.
What do you think?
by Next Wave Team | Sep 30, 2005 | Advertising, Everything You Want to Know About Advertising, Guerrilla Campaigns, Marketing & the Web, Web strategy
How long does it take for a campaign to launch for the big boy of media- network TV? How do you reach a lot of people fast? Is the Superbowl ad the way to go?
Forget what you know- and what you think you know- blogs spread faster, especially among cutting edge opinion makers and early adopters.
Today these stats were being bandied around on adrants:
that 29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget. Let’s say it again, advertising on weblogs deliver Audi 29 percent of all responding yet took just on half of one percent of the budget to do so.
It’s no longer the size of your budget that matters, it’s the quality of the content. Mckinney Silver of Durham NC created a scavenger hunt for the new Audi A3 they used a variety of media- including network tv to launch, but the numbers showed that on day 10- in the case study- that the interest was coming from blogs.
And- as a note- for a big-time agency- that “gets the web”- their really expensive Flash based site gets them 8 pages indexed in Google- with no real content showing up in the search results- another example of an agency telling people to do what I say- not as I do.
Blogs connect you with customers. Learn it, repeat it, do it, and link away.
What do you think?
