the 2006 ADDY awards garnered one bronze for the Guerrilla marketing campaign at the guerrilla marketing seminar which was placed in the Agency Self Promotion category. The ADDY awards don’t have a category for Gurrilla campaigns- so it got lumped into the high dollar “look at what I can do with an unlimited budget for myself category.”
And we won silver for the Zen Windows “Never spend more than 5 minutes with a window salesman” in the highly competitive direct mail category - where we were also competing with super high dollar direct marketing pieces for Teradata, Lexis Nexis, Reynolds and Reynolds etc. Again- when you consider this ad was placed in JB Dollar Stretcher (a regional monthly coupon book) and not a big budget targeted direct mail piece- it became a bit unfair. If it had been competing in the consumer magazine category- (which the client couldn’t afford) it would have won. We’re advancing it to the regionals in the hopes that other judges will see it for what it is- exceptional advertising in a typically mundane category.
The Dayton Daily News had no mention of the ADDY’s or coverage- but did have a column by the editor about how we should support local businesses like Malone Camera or Dingleberry’s (both family owned businesses that are closing a location). The Dayton Ad Club has posted the list of winners.
I was really happy to see The Agency Group win for their banners on “The Merc” - showcasing how great promotion can add value to Real Estate development- and that Wilson Advertising Group won the “Best ads that didn’t make it” category this year- since 2 years ago they won a bunch of awards that had to be stripped away for submitting work that wasn’t placed.